Small Business

Help Shape Signify's 2019 Content

Can I ask you a question?

What would YOU like to see me dishing out advice about in 2019? At any given time, I have at least 150 ideas for blog posts and other content. And that’s not some big number I just made up. It’s an actual list I keep in Evernote. (<— list nerd)

So, while there may be some topics I’m personally more interested or invested in than others, I’d rather talk about what you want to hear. Signify is here to support you and your nonprofit or social enterprise on your marketing and communications journey, so I’d love to know what’s on your mind.

What marketing and communications issues are you struggling with? What do you find puzzling? What are your goals for this year? What’s new that you need to promote? What are you working on that you could use some help with? What can I teach you?

Think of this as my online suggestion box.

Help Shape Signify’s 2019 Content

Blog Topics On My Mind for 2019

Here are just a few of the topics I’m planning to tackle this year. Let me know which one(s) resonate with you so I can move them up or down the list.

  • Your marketing person and development person aren’t one in the same

  • Cause marketing: More case stories on nonprofits teaming up with small businesses. Do you have a story to share? If so, I'd love to hear about it! (Here's an example.)

  • Fundraising campaign tips

  • Mistakes made that you can learn from

  • Advice and tips for creating your keynote talk as a speaker

  • Building a nonprofit or social enterprise while working a full-time job

  • Creative ways to save money for your organization

  • Ethical sourcing for physical products

  • Event planning tips

  • Time management

  • Overcoming compassion fatigue

  • Crowdfunding

  • Donor retention strategies

  • Utilizing holidays in your marketing and communications

  • Getting started with video

  • Finding your organization’s voice and brand story

  • How for-profits should talk about their charity work

  • And, of course, lots more about launches and websites because those are my favs!

Did I miss something that’s important or interesting to you? Let me know in the comments or email me at kristi@signify.solutions!

Just like the past two years, you’ll also see guest posts from time-to-time. The vast majority of my guest posts are from people I know, but occasionally, I let others into the mix as well. If you feel like your voice would be a great one to add to this blog, reach out and we’ll talk.

Oh, and I’ll be expanding my online store this year as well! You’re also welcome to suggest a product or resource that will help you succeed.

My goal is to provide small, cause-focused organizations with the marketing and communications tools they need to grow their tribe, increase their sales or donations, and do more good. So, help me make that happen by letting me know what you need!



Help Shape Signify’s 2019 Content! Suggest blog topics or become a guest writer!

Kristi Porter, founder of Signify

I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.


My Gift to You: Freebies

I think 2018 has already cost you enough.

Between your business expenses and your personal ones, you’ve probably reached the end of the year fed up with whipping out your debit or credit card. You’re ready to give your swiping muscle the slip.

So, while I can’t do a lot about your personal expenses, I’d like to help supply your nonprofit or social enterprises with a few freebies that will help you get noticed and grow. Consider them my gift to you.

My Gift to You: Freebies For Your Nonprofit or Social Enterprise

As much as I’d love to believe you read every word of my website with wrapped attention, I know that’s not the case. Some things are more important to you than others, and some information is more urgent. So, even though you can find these links on other parts of my site, I’ll make it easy to find by listing below for your convenience. Simply choose what matters most to you right now.

I hope this helps you succeed in 2019!

E-COURSE

5 Things To Stop Doing This Week To Jumpstart Your Marketing and Communications

LISTS

Make Your Next Launch Your Best Yet Marketing Checklist

21 Simple Yet Powerful Marketing Ideas That Are Free or Cheap

100 Content Ideas for Your Emails, Blogs, and Social Media Posts

My Favorite Resources List (books, podcasts, events, links, etc.)

10 Common Website Mistakes (And How to Fix Them!)

TOOLS

Marketing Plan Template

Know Your Audience Guide

10 Tools to Make Your Small Business Look More Professional

Social Media Scheduler Tool Comparison (13 popular softwares!)

Independent Contractor Hiring Checklist

What You Need to Convince Potential Sponsors and Partners Presentation Cheat Sheet

FACEBOOK GROUP

Join the Signifiers Facebook Group!

FOR MORE TRADITIONAL SMALL BUSINESSES

35 Creative Ways to Give Back With Your Business

PSST: Don't forget that you only have a couple more days to enter the Communications Strategy Session holiday giveaway, valued at $500! Details here. Resolve to improve your marketing in 2019!



PIN THIS POST FOR LATER:

Free gifts for nonprofits and social enterprises

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


The Four Missing Pieces of Your Partner/Sponsor Presentation

Partnering with a small business—is it on your organization’s bucket list? It is for many small nonprofits and social enterprises. But it also seems a little elusive, doesn’t it?

First, you have to find the right potential partner. Then, you have to do a little wooing and a little schmoozing. After that, you might just secure your invitation to present your cause to the decision-makers.

It’s no small accomplishment making it this far! But finally, you’re in the room. So, what do you say?

Whether you’re seeking funding, in-kind-services, volunteers, or something else, there could be a lot riding on this meeting, both in the short and long-term. So, you certainly want it to go well.

If you’ve presented to a small business before, I’d urge you to dust off your presentation to look for the errors below. If this is your first time, consider it a head’s up.

Avoid these mistakes to have your potential partners and sponsors jumping at the chance to say, “YES!”

The 4 Missing Pieces of Your Partner-Sponsor Presentation

Missing Piece #1: Your Potential Partner

Is it possible that you’ve gone and made the whole presentation about you? That’s a common mistake.

Maybe you’re nervous, and all you can think of is you. Maybe you think you have something to prove. Maybe you want to adequately make your case. Maybe you’re just so darn excited about your organization that you can’t wait to share it.

All of those are perfectly normal, but while you’re fine-tuning your pitch, be sure to bring your potential partner or sponsor into the mix as well.

Don’t just let them see your mission. Let them see themselves in it.

Missing Piece #2: The Customization

Building on #1, I’d encourage you not to simply cut and paste your last presentation. Sure, many of the same elements will be included. But, where possible, tailor it to the people in the room. And I don’t just mean replacing the last guy’s logo with another one.

I always think it’s good to include both a mix of stats and stories. So, is there new research to support this potential partner or sponsor being involved? Is there a story that fits with the mission of the company? Is there something you’ve seen this business say or do that should be included?

Where can you edit a presentation to make it look like it was created for their eyes only? This kind of customization shows that you value them and their time. And it demonstrates that they are the perfect partner or sponsor for the need at hand.

Missing Piece #3: Your Confidence

Are you desperate for this help? Don’t show it! I know this can be very hard. I’ve been there myself—plenty of times.

But people don’t often give to desperation, unless it’s due to something like a natural disaster or tragedy. Otherwise, it can be a little scary for those at the opposite end of the table to realize all your hopes and dreams rest on them. Unless they have a savior complex, they may run in the other direction if you let them know that they are your Plan A, B, and Z.

If their decision is the make it or break it kind, it’s a lot of pressure to put on them. And, like individuals, companies want to give where they feel their money/services will be safe and best utilized.

So, what’s the alternative? Ask out of confidence. You undoubtedly have a lot to bring to the table, so put your best foot forward. Even if you really are desperate, make a list of the ways you benefit this company, what you do well, and the people you serve. I have no doubt it’s a great list, so let it inspire you as you make your “ask.”

Cause marketing (where for-profits team up with non-profits) is only growing, and that works in your favor. It’s possible this company has been waiting for someone like you!

Missing Piece #4: The Relationship

Listen closely, because this is the most important part. Unless you are just looking for a one-off favor or check, this is the part you can’t skip: the relationship.

The key piece of your presentation is the conversation that happens before and after the projector turns on and off. No amount of beautifully-designed slides will ever replace the dialogue between you and your potential partner or sponsor.

Don’t have designer on staff? This should be great news!

Take the time to cultivate this relationship for long-term success. Get to know the company and the people behind it. How can your mission enrich their efforts? They want to make an impact, too. It just might look different.

After the check’s in the mail, how can you continue to nurture the relationship for the future?

Not only is it easier to retain previous partners/sponsors rather than finding new ones, but building an engaged and dedicated partner could have significant, long-term effects for both of you.

I’m definitely an advocate of a good-looking presentation, but more than that, I’m an advocate of building relationships.

So, don’t leave these four pieces out of your next partnership or sponsorship presentation. They could just mean the difference between a yes and a no.


 

Need a ready-to-edit presentation perfect for your next partner or sponsor meeting?

Bundle includes presentation template, talking points and content guide, customization tips, and a getting started video!

 


PIN THIS POST FOR LATER:

Partnering with a small business—is it on your organization’s bucket list? It is for many small nonprofits and social enterprises. But it also seems a little elusive, doesn’t it?  Avoid these mistakes to have your potential partners and sponsors jumping at the chance to say, “YES!”

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


How to Give Back With Your Small Business

Over the summer, I had the desire to be more charitable with Signify. It’s generally a slower season, and that gave me a little more capacity to think about how I wanted to utilize my business to give back to the “do good” community at large.

You might look at a small business like mine think that philanthropy is very easy for me, given that my service offerings and products are primarily built for cause-focused organizations. And in some ways, that’s true. But I’m also a solopreneur still in the early stages of my business. So, it’s not like I can take off every week to volunteer or send out large checks on a regular basis.

If you’re a fellow startup, entrepreneur, or small business, you probably understand the dilemma.

Still, I knew there were ways to capitalize on the summer months if I was creative. I wanted to give more than the occasional volunteer hours or one-off check here and there. And I knew that the fall would be incredibly busy, so this was going to be a short-term effort.

So, I looked around at what I had to give and who I wanted to serve, and formulated a plan.

How to Give Back With Your Small Business

The Good News About Charitable Giving For Small Businesses

In my current work at Signify, as well as my many years of volunteering for and working in nonprofits, I’ve learned a lot of things. But one of the chief take-aways is that small organizations can use anything you have to give.

That is fantastic news for solopreneurs and small businesses who want to be more charitable. Only have a little to give? No problem!

Whether it’s a few volunteer hours, small donations (regular or now and again), or some other in-kind service, it will be put to good use by those with limited resources. Plus, you’ll get to participate in the causes that you care about! And, if that wasn’t enough, you’ll get to build personal relationships with the people solving problems that matter to you.


This Solopreneur’s Solution

As I mentioned, I formulated a workable plan for my summer giving. I decided that dishing out free marketing advice was the best thing I could offer. After all, standing in the gap for nonprofits and social enterprises who don’t have a marketing department was the reason I created Signify in the first place. So, my time and expertise was the most valuable commodity I had to give.

I held what I called “office hours,” which were set consultation hours during the week that any purpose-driven organization (for- or non-profit) could sign up for. There was no cost and no pitch for working with me afterward. It was just a chance to get their marketing and communications questions answered, or get feedback on their current efforts.

It was a lot of fun, and I ended up meeting some awesome people. I learned about new organizations, and was able to build new relationships and strengthen existing ones. Additionally, it was like a thousand degrees in Atlanta, and didn’t require me to leave my house, ha! ;)


How Will You Give Back With Your Business?

For my fellow entrepreneurs, startups, and small businesses, I hope I’ve given you some inspiration in beginning your own philanthropic journey. I’m proof that being charitable doesn’t have to be hard. And it doesn’t have to cost you a lot of time or money. But I promise, to those you end up helping, it will be extremely valuable!

If you’d like some direction on how you can be more giving with your business, I’ve written a four-step plan over at Honeybook/The Rising Tide Society. There, I’ll walk you through the stages of how to add philanthropist to your job title.

Download the free worksheet to walk you through giving back with your small business! (No opt-in required!)

 


PIN THIS POST FOR LATER:

For my fellow entrepreneurs, startups, and small businesses, I’m proof that being charitable doesn’t have to be hard. And it doesn’t have to cost you a lot of time or money. But I promise, to those you end up helping, it will be extremely valuable!

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.