ask the experts

Top Tips for Success From Social Impact Business Leaders

Running a for-profit social impact company is a lot of work. You devote your time, funds, and energy to making the world a better place—on top of being an entrepreneur. That is no easy feat! You know your mission is important, and to fulfill it, you need to be seen by others and get their support.

That means you’ll need to achieve some sort of success. But achieving success can look different for different people, social enterprises, and business models. For you (and at this stage), maybe it’s increasing your web or social media traffic and engagement. Maybe it’s hitting a sales, revenue, or impact goal. Or maybe it’s just expanding your team and hiring new, talented people to help spread your mission.

While success can be subjective, we all want to see the fruits of our labor as well as see our impact increase. But how do you do that? To get that answer, I picked the brains of a few social impact business leaders and compiled the top tips that they say contributed to their success. If you’re feeling stuck, use these ideas to get inspired and keep moving forward.


Patricia Chourio - The World’s Corner

The World’s Corner is a fair trade shop offering handmade products crafted by women artisans from ethnic minority groups. They strive to empower women artisans globally and promote the preservation of traditional crafts through strong partnerships.


What helped you achieve success?

I think one of the most profound lessons I've learned since embarking on my entrepreneurial journey is recognizing the importance of stepping out of my comfort zone if I want to achieve meaningful success and foster business growth. Although I haven't yet accomplished all of my business goals, I've come to recognize the value of reaching out to other social entrepreneurs, and the importance of being proactive in seeking external resources to help me in my own personal journey as a solopreneur.

What success did it lead to?

This approach has not only allowed me to build a community that I can rely on but has also been instrumental in navigating the challenges brought by the pandemic and a significant relocation to a different city. One concrete example of this has been a partnership I developed with other fellow Latinas in the sustainability space. In 2020, we launched a project called The Ethical Bridge, to help promote ethical consumerism and elevate the work of women artisans in Ecuador, Mexico, and countries in Southeast Asia. This project has enabled us to reach new audiences, participate in festivals such as LatinaFest two years in a row, and disseminate knowledge and expertise about our collective efforts in this space.

What is your advice for others to achieve similar success?

I truly believe that adopting a lifelong learner mindset is the key to success and can help us advance in any facet of our lives. I encourage other entrepreneurs to stay curious and vulnerable. It's ok to ask questions and reach out for support. You'd be surprised by people's willingness to help!


Melanie Lambert - Just Write Grants

Just Write Grants provides premier grant writing services to nonprofit organizations that want to change the world. They specialize in combining experienced fundraising professionals and the writing and research skills necessary to inspire foundations and corporations to fund your project.


What helped you achieve success?

I recently hired a photographer to take real-life photos of me and other things relevant to my company. For the last five years, I've only used stock photography. For the last month, I used these company-specific, person-focused photos in all of our social media posts, company branding, and marketing.

What success did it lead to?

Since using these photos, we've experienced a MASSIVE increase in social media engagement, open rate for e-campaigns, and website traffic. All of this has led to increased engagement in working with our company and overall growth.

What is your advice for others to achieve similar success?

People connect with REAL people. Investing in this photography has paid off exponentially for us in just a short amount of time (about two months). As a company that works with nonprofits, I highly recommend that our clients work with a photographer to take real photos of their clients, staff, and volunteers in action. We live in such a visual culture, and being able to see your work in action will inspire donors the same way it inspires customers.


Kate Cherichello - Be The Good with Kate

Be the Good with Kate is a podcast where Kate shares all the good news and good people as she can. You can join her each week as she chats with someone following their passions and helping others along the way. (If you need a place to start, Kate featured me on an episode.)


What helped you achieve success?

Belief in myself and my faith, with a lot of thanks to those who have built me up throughout my life, encouraging and trusting me.

What success did it lead to?

The confidence to pursue my dreams, and to continue to follow my passions despite the obstacles along the way. Additionally, it has led me to an optimism in the good that exists around us, and to look to that over the negative.

What is your advice for others to achieve similar success?

It is absolutely worth it to take the time to really dive into what “lights you up” and brings you joy. Then pursue that, reminding yourself along the way of your “why.” Why am I pursuing this path? Why is it meant for me? Why do I face the challenges to get to where I feel pulled to go? The path can and will change and shift along the way as we learn and grow as human beings, but it is so important to listen to our hearts.


David Schwab - Funraise

Funraise is a collection of nonprofit fundraising tools designed to make raising more effortless.


What helped you achieve success?

Back when I was supporting nonprofits in a consultant role, we had amazing success reactivating lapsed donors. By segmenting out lapsed donors from their regular appeals and writing specifically to where the lapsed donors were in their relationship with the organization, we reignited the passion these donors had for the cause and brought them back at a rate the organization had never experienced. At one point, the reactivated donors were the top-performing segment in all categories!

What success did it lead to?

We got to celebrate increased lapsed donor reactivation through segmentation and personalization.

What is your advice for others to achieve similar success?

Don't be afraid to try different engagement strategies, look at your donor data in a different way, and communicate to a targeted audience. You don't need a big group to constitute a “segment”...it can be as small as five donors!


Jenise Steverding - Gifts for Good

Gifts for Good is a woman-owned business and Certified B Corporation dedicated to empowering the world to help people and the planet through gift giving. They envision a world where every gift purchased gives back.


What helped you achieve success?

Hard work, honestly. There is a lot to be said about work ethic.

What success did it lead to?

This really depends on how you define success. For me, it included lay-offs, lessons learned, etc. But I look at success as really being about the impact created. When I look at the impact and see what has been generated at my current company, I'm very proud.

What is your advice for others to achieve similar success?

Don't let perfection get in the way of progress


Ashleigh Poff - Industry Impact Events

Industry Impact offers professional and passionate event coordination and consultation for social impact agencies, boutique brands, and businesses that give back.


What helped you achieve success?

Identifying our company values and staying true to them when selecting clients.

What success did it lead to?

We provide event and project management for socially conscious businesses and have been able to facilitate over $10M in impact value (fundraising, partnerships, job creation, etc.) for our clients who invest in making the world a better place.

What is your advice for others to achieve similar success?

Commit to engaging with others with who you feel true alignment and ease when working together. Creating a personal value statement (that coincides with your business's mission and vision) helps you always come back to check yourself, "Is this client/project right for me?" and will help alleviate future headaches. Trust your intuition and keep loving the work you do!


Elaine Birks-Mitchell - The Bra Recyclers, Inc

The Bra Recyclers is a for-profit social enterprise textile recycling company. They donate underwear to nonprofit organizations around the world and partner with consumers and retailers to responsibly dispose of textiles.


What helped you achieve success?
IT’S ALL ABOUT THE DATA.
For example, I have wanted to work with social media influencers but they usually charge quite a bit of money. I met with one influencer and her team, and I had questions about how they could track the success of their campaign and understand the ROI of investing in their services. The team discussed that they could not really quantify their success but could draw some conclusions based on the number of clicks, etc. I showed them what data I collect when people recycle and what data might be valuable to them as influencers, such as the Sustainability Scorecard that provides her with data on the environmental impact of the bras her followers recycle and the equivalency to the prevention of greenhouse gas emissions. Additionally, I was able to show her which platforms and areas of the country the recyclers came from so that she can determine the best call to action.

What success did it lead to?

Once I shared my data with this influencer and demonstrated all I can do to help the impact of her post, her team agreed that they would not charge me their normal fee. Instead, we would exchange data for her to promote me and I would also cross-promote her and provide her with more data. It’s all about the data and offering a value proposition that can help the other entrepreneur grow their business, too!

What is your advice for others to achieve similar success?

Start collecting data as early and as often as you can! It is important for every aspect of your work.


Megan Grant - Cherish Tours

Cherish Tours is a women-owned curated small group travel experience exclusively for women. The best part is that your vacation supports women in business simply by signing up to travel with Cherish. Each hosted travel experience is socially conscious by keeping tourism dollars in the pockets of the local economy.


What helped you achieve success?
Firstly, hiring a business and life coach. Secondly, finding a community of like-minded female entrepreneurs that have supported me in growing my business.

What success did it lead to?

I'm still growing my business. I think success is something that is ever-changing. The success that launching and growing Cherish has led to so far for me is a life I feel proud to live and one that gives me more flexibility to do the things I love. It was always my goal to make an impact in our world and now I get to do that every day.

What is your advice for others to achieve similar success?

Start with something you're good at or that you love. It makes the long road to achieving success much less painful.


Michael Jones - Thrive Farmers

Thrive Farmers connects coffee and tea directly to the consumer and empowers farmers by bringing them to market as partners, not just suppliers, creating a more sustainable income and opportunities for them.


What helped you achieve success?

Focusing on mission/purpose versus money.

What success did it lead to?

Meaningful change and impact in an industry where nothing has changed for decades.

What is your advice for others to achieve similar success?

Find a purpose that is bigger than just profits and dedicate your professional life to that.


Alice Brown - GoodSteps

GoodSteps creates quality, hand-made sandals and products, and provides ongoing funding to nonprofits currently fighting hunger both here and around the world. With every product you purchase, they donate 20% to the giving partner of your choice.


What helped you achieve success?

Keeping my eyes on the "prize," which in our case is feeding hungry and food-insecure people locally and around the world. Of course, I would love to help every single person in need, but no matter what we achieve, we are making an impact!

What success did it lead to?

Success is first and foremost cutting that quarterly check to our giving partners and knowing the impact we and our customers are making in the fight against hunger and food insecurity. What more could we ask for as a business built upon a mission to fight hunger?

What is your advice for others to achieve similar success?

Pick a version of success that is not only achievable, but also aligns with your motivations, and you can't lose!


Wanona Satcher - Mākhers Studio

Mākhers Studio is a green manufacturing and design-build firm that specializes in unique, rapidly-deployed modular real estate with purpose and market-rate returns. 


What helped you achieve success?

Key connections from those outside of my industry.

What success did it lead to?

Funding.

What is your advice for others to achieve similar success?

Step out of your subject expertise and align with those that can bring new ideas and perspectives to the table.



You’ve already reached a version of success because you lead a company dedicated to serving a higher purpose. Whatever additional success you define for yourself and your business, you got it! Now it’s time to incorporate some of this expert advice so that you can achieve your next goal. I’m cheering you on!



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I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.

Nonprofit Leaders Share Their Secrets to Success

Success is a word heavy with implications. It means something different to each person and each organization. It’s relative; success for one could look like reaching a million followers on a social media platform, while to another it could be finally hitting a high donation goal or meeting someone with needed resources. 

Success could be a number, a feeling, a noticed impact, or influence. Whatever it looks like to you, big or small, we can all agree that success is something we strive for in creating impact. And just as there is no one correct answer for what success is, there’s no one way to achieve it. 

In my opinion, success is anything that leads to a meaningful win for your organization. As a nonprofit leader, the road to success can often look longer and steeper than most. Creating lasting impact and changing the world for the better will do that! Your efforts are needed and important, but it can be challenging to know what to do to get yourself where you want to be and achieve the success you envision. 

I spoke with a few nonprofit leaders who I admire about what success means to them, what helped them achieve it—and where it led. Their feedback was unsurprisingly invaluable and inspiring, so read on to learn what these nonprofit leaders said were their secrets to success.


Irene Barton - Cobb Collaborative

Cobb Collaborative educates, engages, and empowers local people and organizations to improve outcomes for children and families in Cobb County, Georgia. 


What helped you achieve success?

Networking in the community - not just with other nonprofits, but also with funders, businesses, government agencies, and community members.

What success did it lead to?

I ended up being part of the conversation to address issues that aligned with our initiatives. The one initiative area where we really saw growth was mental health. It was a critical issue before the pandemic and now has really been heightened. Because I went to meetings, gatherings, and workshops hosted by a variety of leaders - public health, state agencies, K-12 educators, social services - and could bring information about what we were doing and how we could help address the problem, more opportunities kept popping up. It became, “Have you heard that the Cobb Collaborative is doing a lot around mental health” and, “You might want to reach out and see if the Collaborative has any ideas or resources around that issue.” That led to connections, being at the table, and ultimately - financial investment.  

What is your advice for others to achieve similar success?

​​Much like for-profit business owners, there is a difference between working "on" your business versus "in" your business. My advice is to get connected with others - subject matter experts, thought leaders, peers, and community leaders. You might go to a few meetings where you emerge without a specific connection, but sooner or later, you will build enough of a network that opportunities to grow your organization will start to emerge. 


Jeff Shaw - Frontline Response

Frontline Response is on the frontlines every day rescuing individuals out of the darkness of sex trafficking and homelessness while preventing children and other vulnerable individuals from falling victim.


What helped you achieve success?

We have recently undergone a shift from focusing on outputs to focusing on outcomes. Rather than measuring what we do or how many people we do it for, we're looking at how what we do moves the needle in the lives of the people we're doing it for. Being able to take an honest look at impact allows us to better invite partners and donors into the story, evaluate our programs and their effectiveness, and test new things.

What success did it lead to?

We have only just begun, but by next year we'll be able to look at a year's worth of initial outcomes and begin the process of evaluating and updating our programs and services to be most effective. Additionally, we're already seeing the increase in confidence and support from our partners!

What is your advice for others to achieve similar success?

First, bring in someone who understands outcomes and logic models to teach you and to facilitate the process of determining your outcomes. Second, be sure to teach your team about outcomes and bring them on the journey with you. This is a cultural shift and it's important for everyone to be bought in! Lastly, identify a platform that can help you manage your data and monitor outcomes. We went with SureImpact. So far, so good!


Kayla Stagnaro - Plywood People

Plywood People is a nonprofit in Atlanta leading a community of startups doing good.


What helped you achieve success?

Time blocking

What success did it lead to?

Time blocking allows me to get things done more efficiently. It also helps me set boundaries, so I can make sure to prioritize the work I need to get done. 

What is your advice for others to achieve similar success?

If you haven't tried time blocking before, I recommend picking one or two tasks to time block for the next two weeks. For example, try blocking off time when you answer emails, so it doesn't consume every down minute (30 minutes in the morning and 30 minutes in the afternoon). After that two weeks, evaluate what worked and what didn't. 


Rima Patel - Center for Financial Inclusion at Accion

Center for Financial Inclusion at Accion is a global nonprofit committed to creating a financially inclusive world, with a trailblazing legacy in microfinance and fintech impact investing.


What helped you achieve success?

Building a strong brand and getting the entire team on the same page. A brand can't reach its potential unless the team behind it internalizes the brand values, represents the mission, and understands what makes them unique. If these are not clear to your team, it's probably not clear to anyone else.

What success did it lead to?

Aligning our team and brand has led to a more intentional communications approach, forced us to consider critical questions about our organization, including how we are keeping up with industry trends, and helps us deliver our message to potential partners and donors more succinctly and eloquently. We already knew who we were, but now we can talk about it to others in a consistent way.

What is your advice for others to achieve similar success?

Taking the time to sit down, brainstorm, and have the hard conversations (because there will always be disagreements) will align everyone, their work, and how your organization positions itself to the world. If these internal processes and perspectives are aligned, your brand values and attributes will be better represented to everyone else.


Rebecca Rothney - Pack for a Purpose


Pack for a Purpose positively impacts communities around the world by assisting travelers who want to take meaningful contributions to the destinations they visit.


What helped you achieve success?

My success was achieved with the talents of my incredible friends, their willingness to donate their time and skills, and their belief in the mission. This, of course, was ensured by providing them with my hot, out-of-the-oven, homemade, mint chocolate chip cookies. In addition, we have many outstanding universities in the area, which have been a source of excellent interns. 

What success did it lead to?

Our success has allowed us to grow in the last 14 years from 29 participants (accommodations and tour companies) in 15 countries to more than 400 participants in over 50 countries. Each one of these participants supports local community projects that enhance the welfare of the community. 

What is your advice for others to achieve similar success?

Know how to bake a great cookie! Have generous and talented friends. Be persistent. If someone answers no, ask someone else until you find the person willing to say yes. Work as a meritocracy. The best ideas, no matter the source, are the ones that will lead to success.


Derreck Kayongo - Africa Mbele

Africa Mbele is a movement that aims to educate, mobilize and activate the Diaspora community in order to end extreme corruption in Africa.


What helped you achieve success?

"Investors" are people who participated in my formation from the day I was born to the day I built my first company. They include my parents, a missionary woman from Pittsburgh who helped raise me, a believing investor who donated money for me to go to college in Boston, an excellent formal VP at Hilton hotels who joined my board at my company and helped me get $1.3 million from Hilton to build my first factory, and the hotel industry that believed in my idea to recycle and repurpose partially used soap from the hotels. Without these investors and more, I would have never been successful!

What success did it lead to?

My organization was then able to provide soap to people all over the world that faced natural and human-made disasters. For example, the Haiti earthquake and the Ebola epidemic in Liberia. But perhaps an even better outcome is that because of our work at the Global Soap Project, the hotel industry has responded to the waste by mounting liquid canisters in bathrooms. I'm proud of that shift and that is my legacy.

What is your advice for others to achieve similar success?

Don't wait for all the ducks to be in a row. Start and learn the art of improvising along the way, because if Mike Tyson taught us anything, it was that everyone has a plan until they are punched in the face, then everything goes out the window. Plans are good, but improvising with cleverness is even better.


Ashley Jones - Love Not Lost

Love Not Lost is on a mission to revolutionize the way we heal in grief. They photograph people facing a terminal diagnosis to celebrate life and preserve memories together with their families and those they love.


What helped you achieve success?

As I was learning how to run a business over a decade ago, I kept hearing mentors say the phrase, “innovate or die.” It’s been some of the best advice that I have taken with me as I have started a nonprofit, too. The reminder of death in the business sense keeps me from getting complacent, and actually in life too.

It’s kind of ironic that the nonprofit I started is focused on helping people with death and healing. Keeping the end in mind can be so inspiring and fuel creativity as well. Why go through life being bored?!

What success did it lead to?

It’s led me to create fun and successful events - our most recent one coming up is our UN-gala with another new concept in the works for this fall/winter.

What is your advice for others to achieve similar success?

Take the same advice I did: Innovate or die.



Luiza Raposo - The Georgia Center for Nonprofits

The Georgia Center for Nonprofits is Georgia’s largest association of nonprofits. A hub for social innovation, GCN creates thriving communities by helping nonprofits succeed.


What helped you achieve success?

Not trying to do everything for everyone but being strategic about goals, which helped clarify what to focus on.

What success did it lead to?

Each year on Giving Tuesday, GA Gives raises millions of dollars for Georgia nonprofits and raises awareness of the sector.

What is your advice for others to achieve similar success?

Don't skip planning and go straight into tactics/executions.


Emily Laney - Girl Talk, Inc.

Girl Talk inspires all girls to be confident leaders through peer-to-peer mentoring programs.


What helped you achieve success?

Building relationships has led me to success at Girl Talk. Two examples come to mind. One, I applied to join a nonprofit leadership program through Chick-fil-A and Plywood People. Being accepted to that program gave me an instant community of fellow nonprofit leaders. Their expertise and support has meant so much. Additionally, the connection with Plywood People has led to operational success for Girl Talk, as we learned about the opportunity to become Plywood Place members, saving us money each month on office space and giving us more opportunities for networking.

Secondly, I have tried to be brave and reach out to people on LinkedIn, asking to connect to get their advice or talk about our organization. I've been honest and reciprocal in those conversations, which has led to event sponsorships, board members, and new relationships. It's been amazing to see how willing people are to grab a cup of coffee and chat.

What success did it lead to?

It's led to more relationships, cost saving, sponsorships, and increased fundraising revenue.

What is your advice for others to achieve similar success?

Do not be afraid to ask someone to connect. Most people are happy to grab a cup of coffee and chat. Be clear in your intentions but focus on relationship building. Have an agenda in mind and talking points but allow the conversation to flow and be natural. And try to not make conversations one-sided—ask if you can help that person with anything or make connections for them as well.


Simon Doble - SolarBuddy

SolarBuddy is an impact organization uniting a global community to illuminate the futures of all children by gifting solar lights to children living in energy poverty.


What helped you achieve success?

Perseverance, persistence, passion, purpose.

What success did it lead to?

We had triple digit year-on-year growth in our first four years, and we were operational in 54 countries within six years.

What is your advice for others to achieve similar success?

You really do have to love what you do to keep going through all the adversity and challenges, and do it all for the right reasons that are true to your ethics and morals. Otherwise, don't bother.

Whether it’s networking to form new relationships with investors, donors, or supporters, time blocking to achieve tasks, or building a strong brand with your team to get clear on your mission and communicate it to the world, all of this advice can help your organization make a bigger impact. How can you incorporate these tips into your success plan? 



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I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.

Ask the Experts: Podcasting Trends and Strategies

Each month, I invite guest contributors to speak about timely, relevant, and sought-after topics that are important for cause-focused organizations like yours to be aware of as you grow. For November, I've invited my friend, Sarah Bragg of the Surviving Sarah podcast, to tell us all about the how, why, trends, and strategies of podcasting. I know a lot of you listen to podcasts, and maybe even wonder if you should start one. Here's what Sarah has to say.

Ask the Experts: Podcasting Trends and Strategies

Q. What are the latest trends in podcasting?

A. Five years ago, many of us couldn’t name a podcast, or maybe we didn’t even know what a podcast was. And now, 350 new podcasts start every day. There are currently over 250,000 unique podcasts on iTunes and 42 million Americans listen to a podcast each week. That last number represents 15% of the population and, for comparison sake, only 3% of the population goes to the movies each week.

As content consumers, we are hungry to find ways to consume content in a faster way, and podcasts resolve that tension for us. We no longer have to sit in front of a screen to read or even watch something. We can now consume content while exercising, running errands, folding laundry, or hiding in the closet from our kids.

As you can see from these stats, podcast consumption is a steady growth of opportunity to reach and influence your audience.

Q. What is the biggest mistake you see people making in regards to podcasting?

A. I think that one of the biggest mistakes I see people make in the podcast industry is jumping in without ever clarifying the "why." They fail to ask some important questions in the beginning. Is this just a hobby or will you treat it like a job (even if it doesn’t pay yet)? Either answer is fine, but it defines your approach. What is your purpose in starting the show? What do you want the audience to receive as a result of listening to the show? Many people fail to sit down and think through the nature of their show. Without clarifying those answers, some shows trail off after some time because even though hosting a show can be convenient, it is also time consuming.

Knowing the answers to those questions pushes me to create content in certain ways. It helps me think through why I do what I do; what kind of ads I’ll allow on the show; and encourages me when comparison wants to steal my joy.

 

Q. What is your best piece of advice to people thinking of starting a podcast?

A. One of my favorite podcasts is Off Camera with Sam Jones. Each week, Sam sits down with a different celebrity to hear their story of how they started and how they came to where they are now. And one of my favorite episodes is his interview with Will Ferrell. At some point in the interview Will said, “Forgetting to have fun is the first step towards disaster.” That was it for me. Podcasting is meant to be fun, encouraging, and entertaining. It’s an easy platform to literally speak into someone’s life. And yes, we need to clarify why we do it, but we also need to remember to have fun. I’ve been podcasting for two years now. I don’t get a full-time salary, but I still have fun each time I sit down to have a conversation around my table.

 

Q. What is one thing readers can take action on this week?

A. No matter which end of the spectrum you are on, decide this week to investigate some podcasts. As leaders, innovators, and people who care deeply for others, podcasts are great for you personally. There are many shows out there that can encourage you through their stories of starting social enterprises or nonprofits, or of working to make a difference in the world. Allow their stories to inspire what you do.

And podcasts can also be a piece of your marketing puzzle. Maybe you can speak into a certain niche, so starting a show might be beneficial. Or maybe advertising on certain show would help get your business in the ears of new listeners. Or maybe you could be a guest on a show in order to promote what you are doing. The possibilities are endless.

 

Q. Anything else we should keep in mind?

A. If you are thinking about starting a podcast, my friend Jacey Verdichio created an excellent resource to walk you through everything you need to know from clarifying your why to launching in iTunes.

 

Terrific information. Thanks, Sarah!

And if you're in need of a few more convincing stats on podcasts, check out this infographic. It's pretty compelling!


Sarah Bragg of the Surviving Sarah podcast.

Sarah Bragg launched a successful podcast, Surviving Sarah, in 2015 where she invites guests to join her around her kitchen table to talk about surviving life so that women will be inspired, informed, encouraged and entertained. 

In addition to that, she is an author, speaker and content director for Orange. She and her family reside in Marietta, GA.



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Sarah Bragg of the Surviving Sarah podcast to tell us all about the how, why, trends, and strategies of podcasting for nonprofits and social enterprises.

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.