You don't have to be a big organization to make a big impact.

If you don't have someone on staff who can handle your marketing and communications, or that person is maxed out, you need a partner who can show you how to strategically attract more customers and donors. You may be small now, but you don't have to stay that way.

 

 
Kristi Porter, founder of Signify

Hi, there!

I'm Kristi Porter, and I help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications.

I also teach solopreneurs and small businesses how to incorporate easy philanthropy and giving strategies so they can leverage their existing resources and influence to make a positive impact.

Essentially, I make cause-focused organizations look and sound more professional so they can build a larger audience, increase sales or donations, and do more good. 

WHY?

First, many small businesses are understaffed, and those who lead them are outpaced by the needs. This is especially true for cause-focused organizations, where purpose takes precedence, and strained resources keep them from regularly engaging with current supporters and reaching potential fans. I'm here to alleviate that burden by bridging the gap.

HOW?

As a copywriter and consultant, I provide communications, strategy, and writing services to nonprofits, social enterprises, and other for-profits with charitable giving. It’s my desire for businesses like yours to communicate in a more compelling manner because I believe you are the future of business. When you succeed, we all win. 

ORIGIN STORY?

I launched Signify in 2016 as a solution to my friends' problems. Several people I knew founded cause-focused organizations, but few had marketing experience. They were struggling to get the work done that they already understood, much less the world of marketing and business communications that they didn't. For many years, I stepped in as a freelancer or informal consultant. 

However, as time passed, I saw a void that needed to be filled. Similar organizations who were just getting started, or who had stayed small, couldn't afford a staffer with my knowledge and experience, but they could hire someone like me for projects as needed. This led to the creation of Signify. I knew that there were others like them—like you—and I wanted to help.

WHAT HAPPENED?

With my assistance, these small but powerful organizations have increased their donations and sales, gained more influence over their audience, found new ways to share their message, and created strategies that set them up for long-term success. 

I was honored to start my business by helping my friends. Now, I'd be honored to help you.

NEXT STEPS?

If anything I said resonated with you, reach out and say hello. I didn't name this company after myself. Instead, I chose the name Signify to represent the greater things we can do together. You don't need to figure it out—or do it all— alone.

I'd love to champion your cause.

 

BTW, Have SOMETHING BIG COMING UP?

Get your hands on launch ideas that have worked for other nonprofits and social enterprises. It's time to make what's worked for them, work for you.

 

Fun Facts?

  • I've volunteered with nonprofits all of my life, and also worked at a few.

  • I’ve been a professional copywriter for over 15 years, and been in business communications even longer.

  • I've been involved in the social justice movement since 2006. My favorite issue to tackle is human trafficking.

  • According to Myers-Briggs, I’m an INFJ. On the Enneagram, I'm a 4w3.

  • There are two gifts I’ve always wanted: A lock pick set and diplomatic immunity. Because, why not?

 

WheRE DO I HANG OUT ONLINE?

Facebook / Instagram / LinkedIn / Twitter

 
 

Here are a few of the places I’ve been featured:

 

I have always tried to be someone who generously gives back to my community and the world through my time, influence, expertise, and finances. So, it was natural that Signify would be no different. I deeply believe in my mission of supporting cause-focused organizations, and that includes a give-back strategy in those same, four areas. Some of these philanthropic endeavors have been on behalf of clients, and some on behalf of other worthy organizations. These efforts will increase as the company grows, but from Day 1, it was important that Signify embody the same values as those I serve.