focus on what matters most: your cause

Whether you are a nonprofit or for-profit with a social mission, it's a constant juggling act to keep the doors open and the lights on. You've placed a mission over a profit, and while the work is important, it's also never-ending. Fighting for a purpose takes an enormous amount of time, energy and focus.

And that's just the internal tasks. 

Organizations also need sales, donors, and awareness to grow.

Every day you probably also hear about all the things you should be doing.

I know it's overwhelming. And discouraging. Some days you probably just want to give up.

After all, you probably have additional responsibilities on your plate—lots of them. The needs almost always outpace the staff.

But today I want to give you permission to STOP doing five things. If it sounds too good to be true, it's not!

Over the next five days, I'll share five areas with you that you can actually say "no" to that will allow for more time, energy, and focus.

You deserve this!


Almost there!

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.