Let's Get Your Launch Off The Ground!

So, you've got a new (INSERT YOUR AWESOME THING HERE) debuting, and you're ready to tell the world? My friend, you're preparing to launch!

I'm not going to sugarcoat it: Launches are stressful. They take a lot of hard work and preparation, and then, they're over before you know it. Kinda like a wedding, the holidays, or the next Star Wars movie. (Anyone else excited about that last one, too?)

But you're launching for a good reason, right? You've got something BIG coming soon, and you want everyone to know about it. Plus, your time and effort need to pay off.

And even though launches come in all shapes and sizes, each and every one can be a challenge—even if it isn't your first rodeo.

So, why not give yourself the upper hand? No matter what type of launch you have coming up, you're going to need proven marketing and promotion ideas that will help you reach your goals, all while staying within your budget.

My seven-page checklist works for new:

  • Books

  • Products/Services

  • Fundraising Campaigns

  • Courses

  • Events

  • Awareness & Community Building Campaigns

(And I'll tell you a secret . . . it can work for pretty much any other launch, too! You'll find lots of practical and actionable marketing tips that can be used for promoting #allthethings you've got going on.)

Many of the same ideas can also be used from one launch to the next, which means that once you figure out what works for you and your nonprofit or social enterprise, you don't always have to reinvent the wheel. #goodnews

My checklist will give you new, innovative, and result-worthy ideas to implement with even the smallest of budgets.

Short on time, money, and manpower? Start with just a few ideas, and work in more as you're able, or put them on the back burner for the next launch. Got time, money, and hands to spare? See how many you can check off the list! (And then let me know.)

Every option you'll see has been used in at least one launch I've managed or participated in, but most of them have been used many, many times by different types of organizations. 

This is your opportunity to get your hands on oodles of marketing and promotion ideas that have worked for nonprofits and social enterprises just like yours.

It's time to make what's worked for them, work for you.

Jen Gordon quote

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.