It could be a book, course, product or service, event, or fundraising campaign. Or something else lovely and grand. Whatever it is, it’s coming like a freight train and it’s your next big thing!

First of all, good for you. Not only do you have the guts to launch something new into the world for all to see, but good for you because you’re asking for help by way of this guide.

Second, I can tell you that there are a few, definitive answers as to why some launches go better than others. Your mind may initially jump to reasons like time, money, manpower, and knowledge. And, sure, those can definitely be factors. 

But, for the most part, it comes down to—drumroll, please—STRATEGY.

Do you have a strategy for your launch? If not, you're gambling on its success.

When chatting about launches with people, most of the time they want to know not about strategy, but tactics. "Launch marketing ideas" is also a very popular Google search.

People assume that if they find all the ways to get the word out about their launch, it will be a success. If everyone knows about it, surely they'll buy or donate, right? Admittedly, that is sometimes true, especially when you have a lot of resources or influence.

But, even if your launch is a success just by throwing spaghetti at the wall and seeing what sticks, just imagine the success you could have if you mixed in some strategy. That's where you'll find maximum impact.

And, as a cause-focused organization, I know you're all about maximum impact.

That's where this guide comes in. I want you to promote with purpose.

Yes, we'll cover tactics, but for the most part, we're going to talk about adding some intention into your launch efforts. This will allow you to be a better steward of your resources, and make a bigger bang on a smaller buck.

And while this guide is not intended to answer every question you have about launch strategy, it will give you a strong and solid foundation to start planning your next successful launch. Think of it this way: If I was presenting at a conference on the topic of launch strategy, this guide is what I’d say. So, consider the Launch Strategy Guide an opportunity to get all of that information without having a hefty registration fee, getting lost on the way to the event venue, or even taking time off of work. Pretty sweet deal, right?

So, are you ready to promote with purpose?


This guide will release later in July, so sign up now to be notified when it's ready to order! As a thank you, you'll also receive a discount code, which will only available until the product launches!


 Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.