Social Enterprise

What is a Fractional Chief Impact Officer?

If leading a nonprofit or social enterprise feels like constantly putting out fires, you are far from alone. The stakes are high—your team is passionate, your mission matters, and the expectations from board, funders, and partners keep stacking up. But with shrinking budgets, ambitious goals, and even layoffs or funding cuts on the rise, small teams are being asked to do more than ever.

It’s easy to feel stretched thin, wishing for expert support but knowing a full-time executive just isn’t feasible right now.

Here’s the hopeful pivot—your organization doesn’t have to settle for staying overwhelmed. Imagine what’s possible if, instead of constantly juggling, you finally had clarity, credible strategy, and the bandwidth to deliver measurable results.

That’s where the Fractional Chief Impact Officer comes in—a flexible, approachable, and proven way to amplify your impact, even when resources and time are tight.

What Does “Fractional” Mean?

Executive Leadership, On Terms That Fit YOU

The concept of “fractional” leadership is about bringing in experienced executives—like a Chief Impact Officer—on a part-time, hourly, or project basis.

This approach allows growing organizations to access high-level strategy and support, without the weight, risk, or commitment of a full-time hire. Engagements may range from a few hours each week to time-bound projects focused on solving specific challenges, like launching a new reporting system or securing B Corp certification.

Other terms you may have heard for this model include:

  • Interim executive

  • Part-time executive

  • Embedded advisor

  • Contract leadership

While “fractional” is most current, outdated terms like “advisor” (or sadly even “board member”) usually point to roles with less influence—fractional leaders are integrated and accountable, not just giving advice now and again. And while freelancers typically tackle tasks or deliverables from the sidelines, fractional executives join leadership, shape direction, and guide implementation hand-in-hand with your team.

Hire Your Fractional Chief Impact Officer

Why Choose Fractional CHIEF IMPACT OFFICER Services?

When resources are limited but the need for credible, strategic leadership is pressing, fractional services stand out because they are:

  • Project-based or hourly: Customized to capacity.

  • Scalable: Flexible engagement, ramping up or down as priorities shift.

  • Mission-aligned: Tailored to the organization’s culture, growth stage, and values.

  • Quickly actionable: Expert guidance starts fast, and adapts as you learn.

 

a Chief Impact Officer: Where Mission Meets Measurable Results

A Chief Impact Officer (CIO) is more than a champion for your purpose—they’re the architect of your mission’s outcomes. This role ensures your work leads to proven, communicable social and environmental results, empowering every department to pull in the same direction.

In practical terms, CIOs:

  • Set strategy for measurable, sustainable impact

  • Align staff, systems, and stories with your biggest goals

  • Lead the design and implementation of evaluation tools

  • Build trust by making impact data visible and honest

 

From Vision to Data—And Beyond

Fractional CIOs work alongside your leadership, filling gaps and tackling the priorities that matter most in your context.

Popular Fractional CHIEF IMPACT OFFICER Projects

  • Impact Reporting: Create “stakeholder-ready” reports, translating mission work into clear, funder-friendly results and narratives.

  • Strategy Design: Develop frameworks for social/environmental impact, identifying short- and long-term markers of success.

  • Stakeholder Engagement: Build or refine outreach and transparency tools to boost credibility and support.

  • Organizational Alignment: Make sure goals, departments, and programs work together, not in silos.

  • Funding Support: Strengthen proposals with transparent data, helping you win more grants and opportunities.

  • Measurement and Evaluation: Pinpoint which data is meaningful, make it easier to collect, and free your team from endless spreadsheets.

  • Impact Storytelling: Convert numbers into compelling, jargon-free stories your community and partners care about.

  • ESG and Sustainability Integration: Weave social/environmental impact throughout your business model, supporting certifications like B Corp.

  • Capacity Coaching: Guide staff in strategic, sustainable thinking, building a stronger, impact-literate culture.

Projects may be structured hourly, by retainer, or as one-time strategy sprints—so support meets your needs, not the other way around.

Get Your Own FCIO

Why Now? Small Teams Are Asked to Do More

The last few years have made one thing clear: Nonprofits and social enterprises face ever-growing expectations with fewer resources each quarter. Layoffs, budget cuts, and evolving goals mean organizations are relying on small, agile teams—and those teams are pressed to deliver transparency, results, and growth without burning out.

That’s exactly why Fractional Chief Impact Officers matter now. They offer hands-on partnership in systems, data, and culture—so your staff is set up to succeed, your mission gets the attention it deserves, and your community can see real change.

 

Who Needs a Fractional Chief Impact Officer?

Fractional leadership is perfect for:

  • Small teams with powerful missions trying to scale without overextending staff

  • Founders and EDs juggling strategy, reporting, and daily operations

  • Social enterprises and nonprofits pursuing grants, certifications, or impact recognition

  • Boards recognizing that their impact story is scattered and unclear

If measuring, reporting, or scaling impact are real challenges—or if your staff is burning out covering too many bases—fractional leadership is a great option for you.

 

The Benefits of Fractional Impact Leadership

Immediate Value, Ongoing Flexibility

With fractional CIO services, mission-driven organizations receive:

  • Targeted expertise right when it’s needed: No complex hiring processes or long-term contracts

  • External perspective with insider accountability: Best practices and fresh ideas, without disrupting culture

  • Strategic clarity that reduces overwhelm—systems, frameworks, and alignment so every hour is well spent

  • Personalized guidance: Support is tailored to your goals, whether helping with a report deadline, capacity building, or stakeholder communication

 

How It Works: Your Fractional CIO in Action

A typical engagement with me unfolds like this:

  • Discovery: Free 30-minute consult to get to know your challenges, goals, and context. This also allows us to make sure we’re a good fit for each other.

  • Proposal and Planning: Right-sized project or strategic retainer mapped around needs and capacity.

    Then, depending on the project, it may include:

  • Systems and Reporting Build: Design measurement tools, streamline data collection, and turn insights into usable, actionable knowledge.

  • Frameworks and Coaching: From impact strategy to storytelling tools, every solution is co-created for your top priorities.

  • Ongoing Leadership: Regular check-ins, accountability, and continuous improvement—on your terms, in your preferred mode (remote, onsite, hybrid).

Everything is collaborative, transparent, and tailored. As your partner, I am your executive extension, leveling up—not overwhelming—your mission.

Let's Chat to See If We're a Good Fit

How Can a Fractional Chief Impact Officer Help You?

If reporting deadlines cause stress, strategic priorities seem endlessly shifting, or the weight of demonstrating impact is slowing your mission’s growth, fractional CIO services can clear the fog.

Choose from hourly, project, or recurring support, and get help that lifts you—never overburdens.

  • Measure progress in ways that motivate and inspire

  • Communicate outcomes that build trust

  • Coach teams for lasting, positive change

  • Move from “overwhelmed” to “outcomes” with help that fits you

 

Next Steps: Ready to Transform Your Impact?

Your mission deserves to be seen, measured, and celebrated. All it takes is a willing partner, proven systems, and a commitment to clarity—so your impact can speak for itself.

Ready to discover if fractional leadership is right for you? Book a free consult and move from scattered effort to strategic growth—no pressure, just possibilities.

There’s never been a better time to get the help you need—on your terms, so everyone in your organization can do good, even better.

Learn More About my FCIO Services


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I’m Kristi Porter, and I help cause-focused organizations move from scattered efforts to strategic growth. As your Fractional Chief Impact Officer, I’m here to help you measure what matters, communicate results, and maximize your mission—all on your terms and budget. When you go from overwhelm to outcomes, you can do good even better.


Top Tips for Success From Social Impact Business Leaders

Running a for-profit social impact company is a lot of work. You devote your time, funds, and energy to making the world a better place—on top of being an entrepreneur. That is no easy feat! You know your mission is important, and to fulfill it, you need to be seen by others and get their support.

That means you’ll need to achieve some sort of success. But achieving success can look different for different people, social enterprises, and business models. For you (and at this stage), maybe it’s increasing your web or social media traffic and engagement. Maybe it’s hitting a sales, revenue, or impact goal. Or maybe it’s just expanding your team and hiring new, talented people to help spread your mission.

While success can be subjective, we all want to see the fruits of our labor as well as see our impact increase. But how do you do that? To get that answer, I picked the brains of a few social impact business leaders and compiled the top tips that they say contributed to their success. If you’re feeling stuck, use these ideas to get inspired and keep moving forward.


Patricia Chourio - The World’s Corner

The World’s Corner is a fair trade shop offering handmade products crafted by women artisans from ethnic minority groups. They strive to empower women artisans globally and promote the preservation of traditional crafts through strong partnerships.


What helped you achieve success?

I think one of the most profound lessons I've learned since embarking on my entrepreneurial journey is recognizing the importance of stepping out of my comfort zone if I want to achieve meaningful success and foster business growth. Although I haven't yet accomplished all of my business goals, I've come to recognize the value of reaching out to other social entrepreneurs, and the importance of being proactive in seeking external resources to help me in my own personal journey as a solopreneur.

What success did it lead to?

This approach has not only allowed me to build a community that I can rely on but has also been instrumental in navigating the challenges brought by the pandemic and a significant relocation to a different city. One concrete example of this has been a partnership I developed with other fellow Latinas in the sustainability space. In 2020, we launched a project called The Ethical Bridge, to help promote ethical consumerism and elevate the work of women artisans in Ecuador, Mexico, and countries in Southeast Asia. This project has enabled us to reach new audiences, participate in festivals such as LatinaFest two years in a row, and disseminate knowledge and expertise about our collective efforts in this space.

What is your advice for others to achieve similar success?

I truly believe that adopting a lifelong learner mindset is the key to success and can help us advance in any facet of our lives. I encourage other entrepreneurs to stay curious and vulnerable. It's ok to ask questions and reach out for support. You'd be surprised by people's willingness to help!


Melanie Lambert - Just Write Grants

Just Write Grants provides premier grant writing services to nonprofit organizations that want to change the world. They specialize in combining experienced fundraising professionals and the writing and research skills necessary to inspire foundations and corporations to fund your project.


What helped you achieve success?

I recently hired a photographer to take real-life photos of me and other things relevant to my company. For the last five years, I've only used stock photography. For the last month, I used these company-specific, person-focused photos in all of our social media posts, company branding, and marketing.

What success did it lead to?

Since using these photos, we've experienced a MASSIVE increase in social media engagement, open rate for e-campaigns, and website traffic. All of this has led to increased engagement in working with our company and overall growth.

What is your advice for others to achieve similar success?

People connect with REAL people. Investing in this photography has paid off exponentially for us in just a short amount of time (about two months). As a company that works with nonprofits, I highly recommend that our clients work with a photographer to take real photos of their clients, staff, and volunteers in action. We live in such a visual culture, and being able to see your work in action will inspire donors the same way it inspires customers.


Kate Cherichello - Be The Good with Kate

Be the Good with Kate is a podcast where Kate shares all the good news and good people as she can. You can join her each week as she chats with someone following their passions and helping others along the way. (If you need a place to start, Kate featured me on an episode.)


What helped you achieve success?

Belief in myself and my faith, with a lot of thanks to those who have built me up throughout my life, encouraging and trusting me.

What success did it lead to?

The confidence to pursue my dreams, and to continue to follow my passions despite the obstacles along the way. Additionally, it has led me to an optimism in the good that exists around us, and to look to that over the negative.

What is your advice for others to achieve similar success?

It is absolutely worth it to take the time to really dive into what “lights you up” and brings you joy. Then pursue that, reminding yourself along the way of your “why.” Why am I pursuing this path? Why is it meant for me? Why do I face the challenges to get to where I feel pulled to go? The path can and will change and shift along the way as we learn and grow as human beings, but it is so important to listen to our hearts.


David Schwab - Funraise

Funraise is a collection of nonprofit fundraising tools designed to make raising more effortless.


What helped you achieve success?

Back when I was supporting nonprofits in a consultant role, we had amazing success reactivating lapsed donors. By segmenting out lapsed donors from their regular appeals and writing specifically to where the lapsed donors were in their relationship with the organization, we reignited the passion these donors had for the cause and brought them back at a rate the organization had never experienced. At one point, the reactivated donors were the top-performing segment in all categories!

What success did it lead to?

We got to celebrate increased lapsed donor reactivation through segmentation and personalization.

What is your advice for others to achieve similar success?

Don't be afraid to try different engagement strategies, look at your donor data in a different way, and communicate to a targeted audience. You don't need a big group to constitute a “segment”...it can be as small as five donors!


Jenise Steverding - Gifts for Good

Gifts for Good is a woman-owned business and Certified B Corporation dedicated to empowering the world to help people and the planet through gift giving. They envision a world where every gift purchased gives back.


What helped you achieve success?

Hard work, honestly. There is a lot to be said about work ethic.

What success did it lead to?

This really depends on how you define success. For me, it included lay-offs, lessons learned, etc. But I look at success as really being about the impact created. When I look at the impact and see what has been generated at my current company, I'm very proud.

What is your advice for others to achieve similar success?

Don't let perfection get in the way of progress


Ashleigh Poff - Industry Impact Events

Industry Impact offers professional and passionate event coordination and consultation for social impact agencies, boutique brands, and businesses that give back.


What helped you achieve success?

Identifying our company values and staying true to them when selecting clients.

What success did it lead to?

We provide event and project management for socially conscious businesses and have been able to facilitate over $10M in impact value (fundraising, partnerships, job creation, etc.) for our clients who invest in making the world a better place.

What is your advice for others to achieve similar success?

Commit to engaging with others with who you feel true alignment and ease when working together. Creating a personal value statement (that coincides with your business's mission and vision) helps you always come back to check yourself, "Is this client/project right for me?" and will help alleviate future headaches. Trust your intuition and keep loving the work you do!


Elaine Birks-Mitchell - The Bra Recyclers, Inc

The Bra Recyclers is a for-profit social enterprise textile recycling company. They donate underwear to nonprofit organizations around the world and partner with consumers and retailers to responsibly dispose of textiles.


What helped you achieve success?
IT’S ALL ABOUT THE DATA.
For example, I have wanted to work with social media influencers but they usually charge quite a bit of money. I met with one influencer and her team, and I had questions about how they could track the success of their campaign and understand the ROI of investing in their services. The team discussed that they could not really quantify their success but could draw some conclusions based on the number of clicks, etc. I showed them what data I collect when people recycle and what data might be valuable to them as influencers, such as the Sustainability Scorecard that provides her with data on the environmental impact of the bras her followers recycle and the equivalency to the prevention of greenhouse gas emissions. Additionally, I was able to show her which platforms and areas of the country the recyclers came from so that she can determine the best call to action.

What success did it lead to?

Once I shared my data with this influencer and demonstrated all I can do to help the impact of her post, her team agreed that they would not charge me their normal fee. Instead, we would exchange data for her to promote me and I would also cross-promote her and provide her with more data. It’s all about the data and offering a value proposition that can help the other entrepreneur grow their business, too!

What is your advice for others to achieve similar success?

Start collecting data as early and as often as you can! It is important for every aspect of your work.


Megan Grant - Cherish Tours

Cherish Tours is a women-owned curated small group travel experience exclusively for women. The best part is that your vacation supports women in business simply by signing up to travel with Cherish. Each hosted travel experience is socially conscious by keeping tourism dollars in the pockets of the local economy.


What helped you achieve success?
Firstly, hiring a business and life coach. Secondly, finding a community of like-minded female entrepreneurs that have supported me in growing my business.

What success did it lead to?

I'm still growing my business. I think success is something that is ever-changing. The success that launching and growing Cherish has led to so far for me is a life I feel proud to live and one that gives me more flexibility to do the things I love. It was always my goal to make an impact in our world and now I get to do that every day.

What is your advice for others to achieve similar success?

Start with something you're good at or that you love. It makes the long road to achieving success much less painful.


Michael Jones - Thrive Farmers

Thrive Farmers connects coffee and tea directly to the consumer and empowers farmers by bringing them to market as partners, not just suppliers, creating a more sustainable income and opportunities for them.


What helped you achieve success?

Focusing on mission/purpose versus money.

What success did it lead to?

Meaningful change and impact in an industry where nothing has changed for decades.

What is your advice for others to achieve similar success?

Find a purpose that is bigger than just profits and dedicate your professional life to that.


Alice Brown - GoodSteps

GoodSteps creates quality, hand-made sandals and products, and provides ongoing funding to nonprofits currently fighting hunger both here and around the world. With every product you purchase, they donate 20% to the giving partner of your choice.


What helped you achieve success?

Keeping my eyes on the "prize," which in our case is feeding hungry and food-insecure people locally and around the world. Of course, I would love to help every single person in need, but no matter what we achieve, we are making an impact!

What success did it lead to?

Success is first and foremost cutting that quarterly check to our giving partners and knowing the impact we and our customers are making in the fight against hunger and food insecurity. What more could we ask for as a business built upon a mission to fight hunger?

What is your advice for others to achieve similar success?

Pick a version of success that is not only achievable, but also aligns with your motivations, and you can't lose!


Wanona Satcher - Mākhers Studio

Mākhers Studio is a green manufacturing and design-build firm that specializes in unique, rapidly-deployed modular real estate with purpose and market-rate returns. 


What helped you achieve success?

Key connections from those outside of my industry.

What success did it lead to?

Funding.

What is your advice for others to achieve similar success?

Step out of your subject expertise and align with those that can bring new ideas and perspectives to the table.



You’ve already reached a version of success because you lead a company dedicated to serving a higher purpose. Whatever additional success you define for yourself and your business, you got it! Now it’s time to incorporate some of this expert advice so that you can achieve your next goal. I’m cheering you on!



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I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.

The Ultimate Guide to Creating Testimonials That Demonstrate Your Mission and Attract Social Impact Stakeholders

There’s a reason why Amazon, Google, and Yelp reviews are so popular. We value the opinions of others, especially when we’re making decisions on whether or not to invest our time, money, or support into a product, mission, or organization. 

Marketing your organization is vital, but what will really make it stand out is having stellar testimonials from real, enthusiastic people. 

Gathering and utilizing strong testimonials can make a huge difference for your organization because they can turn potential customers, donors, or partners into dedicated stakeholders and avid fans. 

That’s where this guide comes in! 

You’re already a fantastic advocate for your organization on your own, but all the work doesn’t have to fall solely on you.

Building a library of powerful testimonials you can pull from will drive more supporters, customers, volunteers, and partners to your organization—and help spread your mission even further. 

Get it Now

With this ultimate guide, you’ll learn more about…

  1. The best questions to ask to get the most useful testimonials 

    Great testimonials start with great questions. If you’re wondering how to get your customers, donors, volunteers, and partners to provide thoughtful and valuable testimonials that showcase the strengths of your organization, this guide is chock full of sample questions and pro tips.

  2. The different types of testimonials and how each may benefit you

    Whether it be a written testimonial in the form of a Q&A, a short story, or a video testimonial, different formats can work better for different businesses, initiatives, or platforms. 

  3. How to make the most of your testimonials 

    Once you have them, you have to use them! Your testimonials should become an integral part of your marketing strategy and be displayed in multiple spots. These gems are proof that your organization changes lives and makes a positive impact, so share them every chance you get.

  4. Examples of strong testimonials 

    To give you a teaser of what you can expect to see in this guide, here are a few sneak peek examples:

If you’re a nonprofit, draw inspiration from this video from Habitat for Humanity, which highlights a volunteer’s experience. Or, take a look at how SERV International uses a short story format to tell the story of Rebecca, a young woman directly impacted by their work and mission.

If you’re a for-profit, see how Thrive Cosmetics uses a real customer video to demonstrate the benefits of one of their products. I also have client testimonials for Signify showcased on my Instagram, my website, and via email blasts.

This is just the tip of the iceberg of all you can learn about creating and showcasing testimonials. 

The work you do is important, and this guide gives you the tools you need to create testimonials that demonstrate your impact and attract new stakeholders to your cause.

Though the process of asking for testimonials can seem intimidating, the benefit of having strong first-hand accounts advocating for your organization will amplify your efforts, your voice, and your mission.

Grab your guide here:

More Than Words
$15.00

The Ultimate Guide to Creating Testimonials That Demonstrate Your Mission and Attract Social Impact Stakeholders



PIN THIS POST FOR LATER:


I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.

WIN A MARKETING AUDIT AND STRATEGY SESSION!

GIVE YOURSELF THE GIFT OF BETTER MARKETING!

LET'S CELEBRATE THE HOLIDAYS WITH A BIG GIVEAWAY!

There are a lot of things that make the holidays the most wonderful time of the year—including presents!

Signify is marking the occasion by giving away a Marketing Audit and Strategy Session, valued at $1,000!

 

MARKETING AUDIT AND STRATEGY SESSION

LOOK GOOD FROM EVERY ANGLE

$1,000

Perhaps you have a marketing plan in place, but it needs some help. Or maybe you don't have a clue what you're supposed to be doing, but are eager to start.

Does your brand message stand out? Is your website working for you? What is your social media actually saying to your customers and donors?

I can help you answer these questions and more. This is an opportunity for you to get—or get back—on the right track. Once you put a strategy in place, you'll have a framework to filter all your business communications and marketing decisions.

Starts with a 60-minute introductory session. Then I'll take what we talked about and evaluate your current efforts (ex: website, social media, primary print/online assets), brainstorm new ideas, and give feedback on relevant systems. I'll also provide priority recommendations for moving forward. We'll finish with a final 60-minute session two weeks later to make sure you understand your new strategy.

 

STARBUCKS GIFT CARD

$10

A gift card just to say thanks. Consider it an extra "perk." ;)

You can even sip on your complimentary java while we chat about your communications plan.

Free + free = twice as nice!

 

To enter: You must completely fill out the easy-to-answer, one-page survey below. It should take you less than 10 minutes—especially because the first few questions are your name and email!

I'm doing my best to provide helpful, high-quality content on my newsletter, blog, and social media, but I need your help to make sure I'm still addressing what's most relevant to you. I want to help your nonprofit, social enterprise, or social impact company get noticed and grow through effective marketing and communications, and that means hearing directly from you! My one-on-one clients provide me with terrific feedback, but I'd love your input as well.

 
ENTER FOR YOUR CHANCE TO WIN
 

The fine-ish print: You must lead or work at a nonprofit or "do good" for-profit organization. Additionally, all questions on the survey must be completed for contest entry. You may take the survey anytime between December 1 and 31, 2022, at 11:59 p.m. ET. The winner will be randomly drawn and notified the first week of January. Marketing Audit and Strategy Session must be redeemed by March 31, 2023. By filling out the survey, you agree to receiving emails from Signify, but of course, you may unsubscribe anytime.

 

HAPPY HOLIDAYS!

 

HERE’S WHAT LAST YEAR’S WINNER HAD TO SAY:

 

I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.


 

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Nonprofits and social enterprises - Win a marketing audit and strategy session from Signify, valued at $1,000!    #nonprofit #socent #socialenterprise