Help Shape Signify's 2019 Content

Can I ask you a question?

What would YOU like to see me dishing out advice about in 2019? At any given time, I have at least 150 ideas for blog posts and other content. And that’s not some big number I just made up. It’s an actual list I keep in Evernote. (<— list nerd)

So, while there may be some topics I’m personally more interested or invested in than others, I’d rather talk about what you want to hear. Signify is here to support you and your nonprofit or social enterprise on your marketing and communications journey, so I’d love to know what’s on your mind.

What marketing and communications issues are you struggling with? What do you find puzzling? What are your goals for this year? What’s new that you need to promote? What are you working on that you could use some help with? What can I teach you?

Think of this as my online suggestion box.

Blog Topics On My Mind for 2019

Here are just a few of the topics I’m planning to tackle this year. Let me know which one(s) resonate with you so I can move them up or down the list.

• Your marketing person and development person aren’t one in the same

• Cause marketing: More case stories on nonprofits teaming up with small businesses. Do you have a story to share? If so, I'd love to hear about it! (Here's an example.)

• Fundraising campaign tips

• Mistakes made that you can learn from

• Advice and tips for creating your keynote talk as a speaker

• Building a nonprofit or social enterprise while working a full-time job

• Creative ways to save money for your organization

• Ethical sourcing for physical products

• Event planning tips

• Time management

• Overcoming compassion fatigue

• Crowdfunding

• Donor retention strategies

• Utilizing holidays in your marketing and communications

• Getting started with video

• Finding your organization’s voice and brand story

• How for-profits should talk about their charity work

• And, of course, lots more about launches and websites because those are my favs!

Did I miss something that’s important or interesting to you? Let me know in the comments or email me at kristi@signify.solutions!

Just like the past two years, you’ll also see guest posts from time-to-time. The vast majority of my guest posts are from people I know, but occasionally, I let others into the mix as well. If you feel like your voice would be a great one to add to this blog, reach out and we’ll talk.

Oh, and I’ll be expanding my online store this year as well! You’re also welcome to suggest a product or resource that will help you succeed.

My goal is to provide small, cause-focused organizations with the marketing and communications tools they need to grow their tribe, increase their sales or donations, and do more good. So, help me make that happen by letting me know what you need!

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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My Gift to You: Freebies

I think 2018 has already cost you enough.

Between your business expenses and your personal ones, you’ve probably reached the end of the year fed up with whipping out your debit or credit card. You’re ready to give your swiping muscle the slip.

So, while I can’t do a lot about your personal expenses, I’d like to help supply your nonprofit or social enterprises with a few freebies that will help you get noticed and grow. Consider them my gift to you.

As much as I’d love to believe you read every word of my website with wrapped attention, I know that’s not the case. Some things are more important to you than others, and some information is more urgent. So, even though you can find these links on other parts of my site, I’ll make it easy to find by listing below for your convenience. Simply choose what matters most to you right now.

I hope this helps you succeed in 2019!

E-COURSE

5 Things To Stop Doing This Week To Jumpstart Your Marketing and Communications

LISTS

Make Your Next Launch Your Best Yet Marketing Checklist

21 Simple Yet Powerful Marketing Ideas That Are Free or Cheap

100 Content Ideas for Your Emails, Blogs, and Social Media Posts

My Favorite Resources List (books, podcasts, events, links, etc.)

10 Common Website Mistakes (And How to Fix Them!)

TOOLS

Marketing Plan Template

Know Your Audience Guide

10 Tools to Make Your Small Business Look More Professional

Social Media Scheduler Tool Comparison (13 popular softwares!)

Independent Contractor Hiring Checklist

What You Need to Convince Potential Sponsors and Partners Presentation Cheat Sheet

FACEBOOK GROUP

Join the Signifiers Facebook Group!

FOR MORE TRADITIONAL SMALL BUSINESSES

35 Creative Ways to Give Back With Your Business

PSST: Don't forget that you only have a couple more days to enter the Communications Strategy Session holiday giveaway, valued at $500! Details here. Resolve to improve your marketing in 2019!

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PIN THIS POST FOR LATER:

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I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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Top 5 Blog Posts Of 2018

Wow, I feel like I have a little whiplash from 2018. It feels like I’m just getting started, and yet, here it is December again!

My year was full of twists and turns, highs and lows, bumps and bruises, tears of laughter and tears of joy—much like I’m sure your year was. On one hand, I checked multiple locations off of my travel bucket list, including England, Ireland, and Scotland, as well as a cross-country Amtrak trip. I was also a guest on multiple podcasts and featured in several interviews. And I worked with some amazing new clients, along with some old friends.

On the other hand, while I launched two digital products, I was hoping for at least three. I also didn’t meet a few big numbers I set for myself, including the coveted income goal. And my health didn’t improve as much as I hoped it would.

So, my 2018 was a bit of a mixed bag. I’m trying to hang onto the good stuff and learn from the less-than-good stuff. Both of those things will help propel me in 2019.

But before we get there, I wanted to circle back to my five most popular blog posts of 2018. Since I publish a weekly blog post and you’ve got a lot on your plate, it stands to reason that you might have missed one or two along the way.

No worries! I’ll share what others found to be the most helpful in the hopes that it’ll help you succeed as well. Looking forward to a wonderful New Year with you!

1. The Key to Your Success May Be Staring You in the Face (Literally)

Not only are you a human with a life and responsibilities, but you are also at a cause-focused organization, either for- or non-profit. So, whether your work deals with extremely sensitive and dark subjects like human trafficking or not, you still feel the pressure to succeed because there’s a social problem you’re trying to solve. There is a different kind of gravity to your work that few understand.

This can certainly wear on you over time, and without checks and balances, can lead to burnout. And burnout would be a terrible situation not only for you, but for your cause. The world needs your work!

So, what’s the answer to combating the fatigue and burnout? Community.

Read the full post . . .

2. 4 Insider Reasons Interns are Motivated to Help You

I made a couple of big, small business decisions in 2018, and one of those was to hire interns. I'd know for a long time that I eventually wanted to bring in some spry, young talent, but a couple of things were holding me back.

First, I didn't feel "successful" enough to bring anyone else into the mix. I still don't know what "successful" enough meant/means to me, but I finally decided it was time to put that thought to bed. I had valuable lessons to teach someone, and it was time to start imparting.

Second, I knew it would take some legitimate time and effort to get things in place and delegate. Most of us feel like we move at the speed of light, and slowing down isn't an option. But, again, I needed to take a step back. The reality is that I needed extra help, and there were people available to assist. And once I got things up and running, the hard part was over. So, in the end, I got over myself and found two, fantastic interns. 

Read the full post . . .

3. How to Share the Love with Your Amazing Volunteers

I love volunteers.

I’ve always worked in nonprofits, and I've always relied heavily on volunteers to make things happen. Along the way, I have also learned a few things. Yes, people need to be needed. But, the warm and fuzzy feelings that first draw them to you will not always keep them around. As volunteers serve with you, or for you, they will eventually need more. And I’ve found that it is so important to continue to show them the love.

So, here's a list of the top five ways you can continue to love on your volunteers.

Read the full post . . .

4. How to Make Your Next Event More Successful

I don't know about you, but I love events. I love attending them, of course, but also working on them behind-the-scenes. When I was an event marketing director, I was able to help create a dynamic experience for almost 8,000 people. And with my nonprofit and social enterprise freelance clients, it's still a blast to see an event go from concept to completion, resulting in smiling faces, sales earned, and money raised.

A couple of years ago, I had the privilege of working with one of my favorite local organizations, Atlanta Dream Center, on their annual benefit dinner. I had been volunteering with them for three years at that point, and they were Signify's first, official client, so they'll always have a soft spot in my heart. Understandably, I was thrilled to be working with them on a professional level now, too.

At the end of the evening, we had quite a surprise—we had not only met the fundraising goal, but we had quadrupled the previous year's total! High fives all around!

However, I don't think it was an accident. After working on so many events over the years, both large and small, I believe there is a key factor we implemented during the event planning process that changed everything.

Read the full post . . .

5. What (and Why) You Should Be Emailing Your List

Everyone wants to talk social media all the time, but it's not the most important thing when it comes to engaging with your current donors and customers. That's right I said it—social media is NOT the most important thing. Breathe that in, people.

Don't get me wrong, social media is an important (and unavoidable) part of marketing, especially when it comes to finding new prospects, but it isn't the top priority for those currently in your circle of trust. I'd rather you stop focusing on social media, and start focusing on your email list. 

I've had many, many conversations with friends and clients about this topic. I get some slow head-nodding, blank eyes, puzzled looks, and then a question or two usually follows. Something along the lines of, "Why is email marketing so important?" or "Ok, but what should I send to my email list?" I usually also hear that people do send emails to their fans and supporters, but it's been a few...months.

Sending emails just sorta happens when they get around to it. Maybe they'd planned to send out an email blast, but there was yet another fire to put out. Or, they'll email again when they have something "important" to say. 

Any of this sound familiar?

I'm here today to tell you what and why you should be emailing your list. Because it's vital to the health of your organization. Yep, it's that big of a deal.

Read the full post . . .

Looking for more popular options? Here are some of my readers’ all-time favorites:

12 Unique Launch Ideas You'll Want to Copy

What You Need to Convince Potential Sponsors and Partners

A Comparison of 13 Popular Social Media Scheduling Tools

5 Must-See TED Talks for Nonprofit Leaders

10 Tools to Make Your Small Business Look More Professional (Most Are Free!)

PSST: Don't forget that you only have a few more days to enter to win a Communications Strategy Session, valued at $500! Details here. Resolve to make your marketing better in 2019.

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PIN THIS POST FOR LATER:

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I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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How to Build a Team of Dedicated Volunteers

Volunteers are an essential part of any cause-focused organization. They’re often the extra hands and feet that nonprofits and social enterprises need to make their mission succeed, especially in the early stages.

But building a team of dedicated volunteers isn’t easy. It takes a lot of hard work and a steady flow of communication to ensure that you’re getting what you need, while giving what they need in return.

This week’s post comes to us from Faitth Brooks, who manages social media for one of my clients, Be the Bridge, as well as serves as the Director of Women’s Empowerment for Legacy Collective. Both organizations have not only relied on volunteers to make their work happen, but entrusted volunteers with being ambassadors for their brand with great success.

Faitth knows a lot about organizing, engaging, and empowering volunteers, and I hope her wisdom will help you build your team as well.

In the nonprofit world there are numerous tasks that often cause employees to wear several “hats.” And if you’ve worked in the nonprofit sector, you know all about the hustle to save money and raise money in order to fulfill the mission and vision of your organization.

I've worked for nonprofits most of my career and I've learned that volunteers are invaluable to any organization. They give of their time and energy to work alongside staff members and help make everyone's job easier. It’s also common for nonprofits not to have the funds to hire a robust staff, especially small ones, so volunteers help fill in the gaps.

Many of you may be thinking, “Faitth, that’s nice, but how do I build a dedicated team of volunteers for my organization?” Well, I’m glad you asked because I’m going to tell you all about how I’ve done it over the years.

In order to maximize your time and energy, it’s essential that you build a committed team of volunteers. There are three important steps I’ve implemented in organizing volunteer teams, and I am going to share them with you today.

Step 1: Share The Vision

First, know the vision for your organization and articulate it to your volunteers. It’s important that the volunteers begin to embody the organizational culture and values in the same way the staff does. Your volunteers should be able to share the mission and vision of the organization to anyone who asks.

Hosting a training for the volunteers is essential, as well as developing a volunteer manual that states the mission and vision, expectations, and assigned tasks. The volunteer manual offers people a clear road map for how they will be utilized by your organization. When volunteers do not have direction, it’s easy to chart their own path away from the mission and vision of your organization.

Once training is complete, volunteers should shadow a staff member. It is important for the staff to model how to serve clients, respond to correspondence, and answer the phones. If your staff works remotely, the volunteer can be cc’d on correspondence, shadow you during video conference calls, and join collaborative projects to watch how the team operates together.

Step 2: Assign Specific Tasks

Second, assign your volunteers specific tasks. Have a list of the particular areas you need help with and instructions on how to accomplish those tasks. Volunteers need direction and they need to feel like they are making a valuable contribution to your organization. It's important to know what your volunteers have experience in so you can assign them to areas where they will thrive. You want your volunteers to feel empowered and excited to work with your organization!

Avoid making something up for them to do simply because you do not want to lose their help. If nothing is immediately available that is suited for them, honor their time and let them know that you will reach out again when you need help with another project.

Step 3: Communicate Regularly

Third, maintain open lines of communication and remain available to answer questions. Your availability as a leader will develop trust between you and the volunteer.

Also, establish regular meetings with your volunteers. They want to stay in the loop and feel included. Make sure you ask about their experience volunteering for your organization and what you could do better. Feedback from your volunteers is priceless because they have nothing to lose, and are more likely to tell you the truth about their experience working with your organization. This can go a long way in building and scaling your organization in the future.

Now, it's your turn to go and build a team of volunteers! Write your vision, create the manual, mobilize the people.

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Faitth Brooks is the Director of Women’s Empowerment for Legacy Collective. She engages in community organizing and activism. Her passion makes her a relentless spokesperson for racial reconciliation.

Faitth is also a social media strategist for Be The Bridge, and a blogger who writes at Faitthbrooks.com. You can find her on Instagram, Facebook, and Twitter @FaitthB.

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PIN THIS POST FOR LATER:

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I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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