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Top 5 Blog Posts Of 2018

Wow, I feel like I have a little whiplash from 2018. It feels like I’m just getting started, and yet, here it is December again!

My year was full of twists and turns, highs and lows, bumps and bruises, tears of laughter and tears of joy—much like I’m sure your year was. On one hand, I checked multiple locations off of my travel bucket list, including England, Ireland, and Scotland, as well as a cross-country Amtrak trip. I was also a guest on multiple podcasts and featured in several interviews. And I worked with some amazing new clients, along with some old friends.

On the other hand, while I launched two digital products, I was hoping for at least three. I also didn’t meet a few big numbers I set for myself, including the coveted income goal. And my health didn’t improve as much as I hoped it would.

So, my 2018 was a bit of a mixed bag. I’m trying to hang onto the good stuff and learn from the less-than-good stuff. Both of those things will help propel me in 2019.

But before we get there, I wanted to circle back to my five most popular blog posts of 2018. Since I publish a weekly blog post and you’ve got a lot on your plate, it stands to reason that you might have missed one or two along the way.

No worries! I’ll share what others found to be the most helpful in the hopes that it’ll help you succeed as well. Looking forward to a wonderful New Year with you!

Signify’s Top 5 Blog Posts of 2018

1. The Key to Your Success May Be Staring You in the Face (Literally)

Not only are you a human with a life and responsibilities, but you are also at a cause-focused organization, either for- or non-profit. So, whether your work deals with extremely sensitive and dark subjects like human trafficking or not, you still feel the pressure to succeed because there’s a social problem you’re trying to solve. There is a different kind of gravity to your work that few understand.

This can certainly wear on you over time, and without checks and balances, can lead to burnout. And burnout would be a terrible situation not only for you, but for your cause. The world needs your work!

So, what’s the answer to combating the fatigue and burnout? Community.

Read the full post . . .

2. 4 Insider Reasons Interns are Motivated to Help You

I made a couple of big, small business decisions in 2018, and one of those was to hire interns. I'd know for a long time that I eventually wanted to bring in some spry, young talent, but a couple of things were holding me back.

First, I didn't feel "successful" enough to bring anyone else into the mix. I still don't know what "successful" enough meant/means to me, but I finally decided it was time to put that thought to bed. I had valuable lessons to teach someone, and it was time to start imparting.

Second, I knew it would take some legitimate time and effort to get things in place and delegate. Most of us feel like we move at the speed of light, and slowing down isn't an option. But, again, I needed to take a step back. The reality is that I needed extra help, and there were people available to assist. And once I got things up and running, the hard part was over. So, in the end, I got over myself and found two, fantastic interns. 

Read the full post . . .

3. How to Share the Love with Your Amazing Volunteers

love volunteers.

I’ve always worked in nonprofits, and I've always relied heavily on volunteers to make things happen. Along the way, I have also learned a few things. Yes, people need to be needed. But, the warm and fuzzy feelings that first draw them to you will not always keep them around. As volunteers serve with you, or for you, they will eventually need more. And I’ve found that it is so important to continue to show them the love.

So, here's a list of the top five ways you can continue to love on your volunteers.

Read the full post . . .

4. How to Make Your Next Event More Successful

I don't know about you, but I love events. I love attending them, of course, but also working on them behind-the-scenes. When I was an event marketing director, I was able to help create a dynamic experience for almost 8,000 people. And with my nonprofit and social enterprise freelance clients, it's still a blast to see an event go from concept to completion, resulting in smiling faces, sales earned, and money raised.

A couple of years ago, I had the privilege of working with one of my favorite local organizations, Atlanta Dream Center, on their annual benefit dinner. I had been volunteering with them for three years at that point, and they were Signify's first, official client, so they'll always have a soft spot in my heart. Understandably, I was thrilled to be working with them on a professional level now, too.

At the end of the evening, we had quite a surprise—we had not only met the fundraising goal, but we had quadrupled the previous year's total! High fives all around!

However, I don't think it was an accident. After working on so many events over the years, both large and small, I believe there is a key factor we implemented during the event planning process that changed everything.

Read the full post . . .

5. What (and Why) You Should Be Emailing Your List

Everyone wants to talk social media all the time, but it's not the most important thing when it comes to engaging with your current donors and customers. That's right I said it—social media is NOT the most important thing. Breathe that in, people.

Don't get me wrong, social media is an important (and unavoidable) part of marketing, especially when it comes to finding new prospects, but it isn't the top priority for those currently in your circle of trust. I'd rather you stop focusing on social media, and start focusing on your email list. 

I've had many, many conversations with friends and clients about this topic. I get some slow head-nodding, blank eyes, puzzled looks, and then a question or two usually follows. Something along the lines of, "Why is email marketing so important?" or "Ok, but what should I send to my email list?" I usually also hear that people do send emails to their fans and supporters, but it's been a few...months.

Sending emails just sorta happens when they get around to it. Maybe they'd planned to send out an email blast, but there was yet another fire to put out. Or, they'll email again when they have something "important" to say. 

Any of this sound familiar?

I'm here today to tell you what and why you should be emailing your list. Because it's vital to the health of your organization. Yep, it's that big of a deal.

Read the full post . . .

Looking for more popular options? Here are some of my readers’ all-time favorites:

12 Unique Launch Ideas You'll Want to Copy

What You Need to Convince Potential Sponsors and Partners

A Comparison of 13 Popular Social Media Scheduling Tools

5 Must-See TED Talks for Nonprofit Leaders

10 Tools to Make Your Small Business Look More Professional (Most Are Free!)


PSST: Don't forget that you only have a few more days to enter to win a Communications Strategy Session, valued at $500! Details here. Resolve to make your marketing better in 2019.



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Resources, Tips, and Ideas for Your Nonprofit or Social Enterprise

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


The Key to Your Success May Be Staring You in the Face (Literally)

The end of the year is coming fast, which very likely means a busy season for you. You either have a big sale ahead of you, or you’re heading into the year-end fundraising season. Some of you may also have both.

And, realistically, a lot of you are already tired.

Not only are you a human with a life and responsibilities, but you are also at a cause-related organization, either for- or non-profit. So, whether your work deals with extremely sensitive and dark subjects like human trafficking or not, you still feel the pressure to succeed because there’s a social problem you’re trying to solve. There is a different kind of gravity to your work that few understand.

This can certainly wear on you over time, and without checks and balances, can lead to burnout. And burnout would be a terrible situation not only for you, but for your cause. The world needs your work!

So, what’s the answer to combating the fatigue and burnout? Community.

Community can give you the inspiration and motivation to make it through another year, month, or even day.

Essentially, you need to find your tribe—even if that’s only one other person.

How do you find the community you desperately need? I’ll show you.

The Key to Your Nonprofit or Social Enterprise Success May Be Staring You in the Face (Literally)

Why You Shouldn’t Only Rely on Co-workers, Friends, and Family

When it comes to community, too many people only rely on their co-workers, friends, and family to fill that void, even when it comes to their work. I think this is a problem.

I don’t know about you, but very few of my friends and family have founded a nonprofit or social enterprise. They’re incredibly supportive for sure, but they just can’t relate.

And as a solopreneur, I have no co-workers! Some days I love this fact, and some days I don’t. But even if you have co-workers, there are probably still a few things you avoid talking about like your salary. It just gets messy.

If you founded the organization, unless you have a co-founder, you also don’t have any direct peers. Meaning, you can’t be completely open and honest with the people in your office either because you need to maintain some professional distance.

Are you seeing the pattern? If you only rely on co-workers, friends, and family to be your community, there are gaps of your work that may never receive essential feedback, support, or input. That can impact you in a big way! It may stunt your success, allow little problems to grow into big problems, or even cause blind spots.

Worse still, without the ability to adequately communicate your thoughts and feelings to people who truly understand, it can lead to depression and isolation. I don’t know about you, but these are two things I already struggle with at times, so I don’t need anything else contributing to these issues.

Again, this would be a heartbreaking for you as a person, but it would also effect your organization. And my guess is that you care deeply about your cause and want to succeed. I want that for you too, so let’s talk about a few places where you can find the community you need.

Accountability Partner

Anytime a new or aspiring entrepreneur asks me for advice, the first thing I tell them is to get both an accountability partner and a mentor. I didn’t know how badly I needed these people in my life until I had them—and I don’t want you to miss out!

An accountability partner is someone in a similar situation or role. They don’t have to be at the same type of organization, but it’s great if they have similar responsibilities. Alternatively, they could be someone who is trying to accomplish a similar goal like writing a book.

Accountability partners are fantastic because they serve as a peer who can almost act like a co-worker or partner without the same strings. You are there to help each other succeed in your goals through, well, accountability.

You’ll be able to accomplish your goals because someone is there to regularly ask about them. It’s the same reason that Weigh Watchers meetings work so well. You take the necessary steps because you’ve got to get on a scale the next week to measure your progress.

You also both show up because you don’t want to let the other person down. Plus, they can provide a perspective and sounding board that you may currently be lacking. And, let’s face it, sometimes you just need to complain to someone who fully relates to your situation. We all have those days!

If you don’t have someone already in mind for your accountability partner, ask friends, family, or even put the word out on social media. It may take some time to find this person, but it will absolutely be worth it.

You might also consider a trial period to make sure you’re a good fit. My previous accountability partner and I had only just met when we decided to test the waters. We agreed to meet twice a month for three months, and we loved it so much we continued for six months. It was a huge boost for both of us—and our businesses!

Mentor

I think we all consciously, or even unconsciously, crave a mentor. We want “someone who’s been there” to show us the ropes. We are, of course, talking about your working life here, but you could also seek out mentors in marriage, parenting, hobbies, or any number of things.

The only prerequisite for a mentor is that they have more experience in a particular area than you do, and they are willing to share that knowledge. They almost act like a shortcut in that way, helping you bypass more of the struggles to get to more of the wins.

Let me also take a moment to dispel a couple of common misconceptions about mentors. The first is that we commonly picture mentors as much older than ourselves, but that isn’t always true.

My mentor Holly is only a couple of years older than I am, but she is CFO at a nonprofit called Growing Leaders, so she has vastly different experience than me. (One of those being that she’s good with numbers, ha!) She sort of serves as my all-around life mentor. We talk about everything, and often, that includes my business.

I had another mentor for over a year, Christina, who created The Contract Shop. She is actually over a decade younger than me, but had the experience of selling online products which I wanted to learn. So, while you may be seeking someone much older than you for one reason or another, you certainly don’t have to.

And because I also work with cause-focused organizations on both the for- and non-profit side, it’s also helpful to have mentors in both spaces.

With those two examples, you may have guessed the second misconception, and that is that you only need one mentor. Holly is the one who turned me on to this concept. She has multiple mentors that fill different roles in her life and career. Some she sees regularly, and some she may only see once a year. I really love that, and want to follow her example.

In my experience and in talking to others, mentors are much more difficult to find. It was six years of searching between finding Holly and my previous mentor. And I only had Christina for just over a year before her work got too crazy to maintain our appointments. So, I know how daunting it can be to find a mentor.

But again, I suggest that you start by asking your network. And even if you have the perfect person in mind, but they seem to already have a lot of commitments, never assume they’re too busy to fill that role. Make the ask, and be okay with hearing no, but don’t let an assumption keep you stuck. Mentors often get as much out of the relationship as mentees, so it’s definitely a mutually-beneficial situation.

Honestly, you may also just need to be patient. Don’t give up, but be okay with waiting. You’ll be so glad you did!

Mastermind

You may have noticed that I said things were going great with my accountability partner, but we only met for six months. That’s because we turned the partnership into a mastermind group.

I knew several other women who were looking for that kind of opportunity, and none of us were direct competitors, so for us, it made sense that we give it a try all together.

We meet every two weeks via an online chat, and sometimes in person. Our format was pulled from reading about other groups, as well as our own preferences. So, we usually have one person that shares about something they’ve learned which would benefit us all, and we also share a win, something we might need feedback on, and something we’d like to be held accountable for at the next meeting.

The benefit of a mastermind over an accountability partner is, of course, more perspectives and voices. But in all three of these scenarios, it’s been really incredible to get the additional support and encouragement. And that includes both the good days and bad days. We all know they’re both part of the equation!

Other spaces to find community

The three recommendations above are my go-to suggestions because they are often the most hands-on and consistent opportunities for community. They also make it easier to go deep on some of the hard subjects you need to discuss.

However, if those aren’t options right now, or you’re still in the search process, here are some other, great alternatives to try. Who knows, one of these may even lead to an accountability partner, mentor, or mastermind!

  • Events: This weekend I attended the Tribe Conference for the second year in a row. There are a lot of writers in the room, and “writer” is one of the main words I use to describe myself, so these were my people. It was comforting and motivating just to be around their energy. I also feel that way when I attend social justice events. Find the places your people gather and go meet them.

  • Co-working Spaces: These places have become huge community hubs for many entrepreneurs and small businesses. Not only are you working around new people you might not otherwise meet, but many of them also have regular and special events for you to actually hang out with the people sitting around you. I would definitely need these sort of structure introductions. ;)

  • Facebook Groups: It’s quite common now for course creators, coaches, and business owners to have Facebook Groups. (Psst: Have you seen the Signifiers group?) These online outlets are another great place to meet people in similar situations or pursuing similar goals. I’m in a bunch of them that relate to different areas of my life like business, hobbies, church, causes, friends, etc. If you’re have trouble finding community in-person, or have very limited time on your hands, this could be a great source for you.

  • Social Media: I’ll differentiate social media from Facebook Groups for the purpose of this post because groups are generally more targeted. On social media, you may have other friends and followers who could easily become trusted members of your community. For example, I have a new friend I met this summer over Instagram because I wanted to find other people who were Enneagram 4s as well as INFJ’s, both of which are smaller segments of the population. So, it’s been fun to chat with her about how our weird and wonderful minds work. :)

Encouragement From Tribe Conference Speakers

The work of your nonprofit or social enterprise is essential, and it needs you. But you can’t serve it well if you feel isolated, depressed, or burned out.

All of the above examples will meet different needs at different times, and when you mix and match a few of them together, you’ll be unstoppable. You’ll have the community you need to champion your cause, do your important work, reach your goals, and struggle less in the process. I want that for you, so I hope this post will help you take the next step.

As I mentioned, I was at Tribe Conference this weekend, and I can’t tell you how awesome it was. Well, I could, but we’d be here a lot longer! That event was the inspiration for this post because it definitely gave me the inspiration and motivation I needed to finish the year strong.

So, before you start taking those next steps, I wanted to leave you with some of the words of wisdom that meant a lot to me this weekend. I think they’ll do the same for you.

“You cannot avoid rejection and do your greatest work.” - Jeff Goins

"If you do work that is different, you’re doing something dangerous and worthwhile. People will question your differences now, and celebrate them when you succeed." - Todd Henry

"Other people see your work for what it is. You see your work for what it isn’t." - Melissa Dinwiddie

“Be relevant, authentic, and advocate for your brand.” - Amy Landino

"Community will help you succeed." - Chase Jarvis

"Dream big. Start small. Keep moving." - Charles Lee

“Lead with acceptance. Become a better listener. Don’t fear failure.” - Dave Delaney (Check out this guest post I did for him last year!)

"If you keep waiting for your dream to feel easy, you’ll never stop waiting." - Ali Worthington

"Don’t wait for permission to create your work." - Nicole Gulotta

"Marketing isn’t about closing a sale, it’s about opening a relationship." - Mike Kim

"We need to say out loud what our souls are silently screaming, because it may give someone else the courage to do the same." - Tim Grahl

“Know who your audience is. You can even have a less than perfect product or service depending on who your audience is and what they’ll pay for. They may just be waiting on you to create something.” - Joseph Michael

“Get okay with being uncomfortable.” - Heather Teysko

"Tell the stories people want to hear, not the stories you want to share." - Janet Murray

"Failure doesn’t ruin your story. Failure helps you write it." - Paul Angone

“You need to take responsibility for your own success.” - Joe Bunting

"It's easy to think about the things you haven't done or success you haven't attainted. But remember that there was a time when where you are sitting now was out of reach." - Ken Davis



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What’s the answer to combating fatigue and burnout? Community.

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.