business building

4 Insider Reasons Interns are Motivated to Help You

I've already made a couple of big, business decisions in 2018, and one of those was to hire interns. I'd know for a long time that I eventually wanted to bring in some spry, young talent, but a couple of things were holding me back.

First, I didn't feel "successful" enough to bring anyone else into the mix. I still don't know what "successful" enough meant/means to me, but I finally decided it was time to put that thought to bed. I had valuable lessons to teach someone, and it was time to start imparting.

Second, I knew it would take some legitimate time and effort to get things in place and delegate. Most of us feel like we move at the speed of light, and slowing down isn't an option. But, again, I needed to take a step back. The reality is that I needed extra help, and there were people available to assist. And once I got things up and running, the hard part was over. So, in the end, I got over myself and found two, fantastic interns. 

So, here's the first of what I hope will be many blog posts from Megan Westbrook:

4 Insider Reasons Interns are Motivated to Help You

February is rapidly coming to a close (I know, I can’t believe it either) and amidst all of your New Year’s resolutions and scrambling during the busy, first few months of the year, you may have started feeling a bit overwhelmed and stressed. You know what might help you? Interns. And who better to talk about interns than an intern?

 

Internships not only benefit interns but also benefit you, a business owner or employee.

I know it may seem daunting at first, and you might feel like you’re only adding more to your plate by having to create an internship program. Yes, it does require some extra work to get a program up and running, find interns, and then get them acclimated. However, once it’s in place, you’re set, and you will continue to reap the benefits of having one or two extra sets of hands.

Interns take some of the weight off of you by helping to alleviate the day-to-day, back-end, or miscellaneous tasks that can take up too much of your time. Interns allow you to focus on the bigger picture and your larger projects, instead of freaking out over a mile-long to-do list. For example, those of you who hate technology, social media, and/or emailing (understandably so) should know that interns are more than likely to be knowledgeable and more interested in doing these kinds of tasks. Score!

Although many businesses are starting to pay interns now, there are still plenty of internships that are unpaid, and that’s totally ok! You can still secure interns without breaking the bank, so all you entrepreneurs with new businesses can breathe easy. I guarantee you that there are people out there who will still be willing to help you, so don’t let that hold you back from seeking them out! This is especially true when they believe in your cause.

Now you may wonder what an intern gets out of all of this. Why would someone be willing to help you and your business, possibly without pay? There are actually several reasons why someone may seek out an internship, and it really is a win-win situation.

The easiest and most common source of motivation is to fulfill a college requirement or credit.

Often times, colleges require students to have an internship during their last semester or last few semesters in order to complete their degree plan. I know it was required for me during my final semester as a journalism and public relations major, and I know it is considered a required credit for many areas of study.

Universities will usually assist in the internship process, either already having established relationships with businesses, or helping students find opportunities. And even if it isn’t required, internships are still highly recommended, as they allow students to apply what they learn in class to real life situations. Which brings me to my next point . . .

 

Internships allow the intern to gain experience in a certain field or explore new areas of interest.

Interning is a great way to find out what you like and what you don’t. If someone is, say, an early childhood education major and starts student teaching at a local school and realizes that they actually don’t have enough patience to deal with 15 elementary-school-aged children at once, they may want to reconsider their career path.

Personally, I got out of college and realized I still had absolutely no idea what I wanted to do with my life. So I got a regular 9 to 5 job and decided to explore my interests on the side by getting, you guessed it, internships! There’s so many career options to explore. Sometimes it’s best to shop around a bit before investing in one.

Jobs are not one-size-fits-all. Different people will be better equipped for different things. Internships are the perfect opportunity for people to explore new paths and figure out where they truly want to be and what they want to do. Some know for certain exactly what they want to do, and I’m jealous, but interning is still an amazing opportunity to gain valuable experience for future careers. More experience never hurt anybody, and especially not when it’s benefiting you!

Gaining an internship also allows interns to build and expand on their skill set and resume.

This is real life experience we’re talking about. While still important and valuable, lectures can only teach you so much, and let’s be honest, most college students are probably scrolling through Instagram or falling asleep during their lectures anyway. It’s getting out in the field and really working in it that is going to prepare them for a career and for life in general. You have the ability to provide someone with this experience.

Internships teach various skills, from time management to written and oral communication to maybe even operating Outlook at the most basic level. (I used this all through college and only realized once I got a job that there was a calendar function. How? I do not know.) “The more the merrier” applies well here. More internships means more skills means a merrier recent graduate or just someone trying to discover the right career path.

This is exactly what motivated me. I have a variety of interests, and interning helps me explore them and figure out what I am best at and what I would like to do career-wise. I am learning new skills and fine-tuning the ones I already have, so that I can better serve myself and whatever career I choose.

I’m here writing this because I was given the opportunity to learn more about publishing, promoting blog posts, and how to better use other forms of communication like social media. I am learning how to navigate around new platforms and improving my writing skills, as well as exploring new avenues.

Even better, I can add these new skills and experience to my resume. This is vital in finding and securing a job. You need experience, plain and simple. That, and a bit of luck and a few connections. Speaking of . . . 

 

There are abundant opportunities to network and form connections with different people and business professionals as an intern.

Networking is key. Building successful relationships with people, career related or otherwise, is a beautiful thing. Networking gives interns the chance to pick more brains and connect with professionals who may be able to help them later. All while helping you grow your business.

Being an intern can provide someone with the opportunity to attend more events and/or meetings, which is a great way to meet new people. Socializing, introducing themselves, getting their name out, and making connections is a great way to determine what kind of job they want to move towards. Besides, now you have someone to take to all of your events, and you can instill all of your wise knowledge along the way.

There are various reasons why someone may be motivated to intern, accompanied also by a plethora of mutual benefits. If, as a business owner or leader, you can give someone the opportunity to explore their interests, gain more or new experience, build their skill set, add to their resume, network, and possibly fulfill college credit, all while helping to take some of your workload away, why wouldn’t you?

And if you’re wondering how to go about getting an intern, fear not! Check back in next week and you’ll have all the answers.


Megan Westbrook

Megan Westbrook holds a B.A. in journalism with a focus in public relations and a minor in Spanish from Georgia State University. An aspiring writer, her interests reside in blogging, social media, content creation, design, and photography. She is also a passionate social justice advocate and interested in nonprofit or cause-focused work. Megan is currently a receptionist at Servcorp in Atlanta, Georgia. 



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Internships not only benefit interns but also benefit you, a business owner or employee.

Kristi Porter, Founder of Signify

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


7 Lessons From the First Year of Business

I tend to get a little sentimental this time of year. Sure, there's the Fourth of July, which many people across the US celebrate. I, too, am deeply grateful for all of the people who made (and make) our freedom possible. But I also moved into my first solo apartment on a sunny Independence Day weekend in 2003. And last year, I officially launched this business on July 1. So, the beginning of July has many layers of significance for me. Freedom takes on many forms.

Naturally, I've been reflecting a lot on this first year of Signify, which was created to help small nonprofits and social enterprises get noticed and grow through effective marketing and communications. It's been my desire to help cause-focused organizations like these succeed because they are making positive impact on the world. They are the types of businesses I support personally, and now I'm able to support them professionally as well.

So, here are seven lessons that I've learned over the past 12 months. I think you might find them helpful as well, whether you're just starting your organization or need some additional perspective as a seasoned business owner.

7 Lessons From the First Year of Business

1. You must start, and remain, flexible.

One of the hallmarks of tech companies, which continually sets them apart from other businesses, is that they're pretty nimble because their feedback loops are small. Meaning, they put something out there, which isn't necessarily perfect, then they gather feedback, make improvements, and relaunch. They live in this mode.

However, most businesses tend to try and perfect their product or service prior to launch, gather feedback slowly, and then might make some adjustments over time, and eventually relaunch. It's usually at a snail's pace, especially for nonprofits. But if you haven't noticed, your phone's Facebook App is updated every two weeks! They don't wait for major fixes, they test and tweak along the way.

I get it. You don't want to be a tech company. Neither do I. But I think there are some valuable lessons here. Less than six months into Signify, I hired a business coach for a short-term project. I would've actually hired her earlier, but I had to meet certain qualifications to work with her.

One of the first things she told me was rethink my mission slightly. She was afraid I'd narrowed my niche a little too far to be profitable. And it was a good point. So, before I even had a website, I made the shift. It was a relatively small step, but it did make a difference, and has brought in some fantastic additional leads and clients that I might not have had the privilege to work with otherwise. 

Startups tend to bend toward flexibility because almost everything is a learning process. My story above is probably not unlike one of your own. However, startups later become big girl or big boy businesses, and with experience, they tend to slow down in adulthood. I could see myself doing the same because I might feel that I have things "figured out." But the lesson for you and me is keep the mindset of the youngster. Organizations that stay agile are more connected to their audience, willing to learn, and lesson the pains of having to make large changes after heading down the wrong path for too long.

2. Even solopreneurs don't work completely alone.

When you're just starting out, the thought of hiring people, event to do small tasks, seems like an absolute luxury, doesn't it? And today's technology makes it easier than ever to learn things out of your depth, like using Canva to design graphics when you aren't a designer. 

So, most of us cobble everything together, using bandages and duct tape to run our business. We declare it good enough for now, and when we _____(insert milestone), we'll hire someone else to improve it. 

However, the ability to scale your business often means relying on others, and we all started our business to eventually scale, if only by a little bit. My website is built in Squarespace, which prides itself on putting the capability to design a website in the hands of the everyman. And, as a project, I actually designed a simple website for a client in early 2016 using Squarespace. So, I knew my way around it. 

But I also knew there were better things to spend my time on, like working on paid projects and writing my site. And I wanted it to look better than anything I could do myself. So, this was the first thing I hired out. Yes, it was scary because it was a big expense for me, but I've been really happy with it, and again, it allowed me to do tasks that actually paid me rather than spending my time designing a site, and taking much longer than a pro. (Thanks, Madison and Dusty!)

I've also hired an account because I'm world-class terrible with numbers. And I spend a lot of time asking and listening in Facebook groups to learn from others as well. None of us can do everything. It's just not possible. My clients are often looking for the unicorns that can do it all (and I don't blame them), but the truth is, they don't exist. So, be humble enough to learn from others or ask someone else to do the work. You'll relieve a lot of stress when you cross this line.

3. Relationships are everything.

You've already realized this, but sometimes listening to "experts" can be a little misleading. For example, I was under the impression that I would build this business differently than I've built the rest of my career.

There are a lot of people online touting that if you just put great content on your blog and promote it on social media, your email list will just steadily build and those people will become clients. It seems so easy, and guys, I fell for it. #goodmarketing

I have no doubt that this is the case for some people. It has, however, not be the case for me. Instead, I spent years freelancing while I had a full-time job, volunteering, giving free advice, and building long-term relationships. These are the amazing people who have become my clients

When I first started talking about my business, they were excited for me. They asked how they could be a part of it, and were thrilled to have more of my dedicated time—and, low and behold, they were happy to pay me! For the first three months, they sustained Signify. I thought it was incredibly wonderful, but it wouldn't last. I needed to do what those experts said instead. So, I did, and while I've made some great new relationships and a few potential leads, it hasn't been everything those experts said, at least so far.

Six months. Nine months. Now twelve months. My business is still running because of people I know first-hand and referrals. Helping people is an amazing thing. Helping friends is even better. With the exception of two jobs, one of which was at a restaurant, every job I've ever had has come through a personal relationship. So, for me, this new endeavor shouldn't be any different.

Think about who you know. Be good to your friends. Try to be helpful. It will come back around!

And do yourself a favor, and get a mentor if you don't already have one. These relationships have been invaluable for me.

4. To some extent, organization determines your success.

This may seem like an odd inclusion, but getting organized has come up several times over the past year. I'm a pretty organized person by nature. It's just part of my personality. And I can't work in a messy environment, whether that's on my physical desktop or my computer's desktop. However, it's also something I often end up discussing with clients.

I've heard stories of people losing leads because they weren't organized enough to find the right documents to send to these potential clients. They simply took too long, and the lead moved on. And I've known clients who weren't very productive because they were unorganized. It stopped them from making much progress, whether they were gathering sales or donations.

I also worked on a fundraiser that started out fairly disorganized. Employees left the organization, and files were everywhere, changing hands year-to-year, getting scattered throughout the organization along the way. I felt like Gretel chasing crumbs down the hallways. There were a number of things we did differently last year, and organization was one of them. They actually ended up grossing 400% over the previous year in donations! Yes, there were absolutely other big things involved in making last year different than previous years. Otherwise, this girl would be on her way to the millionaire's club. But the staff all noted that organization helped the process feel more smooth and professional. It showed to them, and to donors.

If organization doesn't naturally come to you, I urge you to find a system that works. It doesn't have to work for everyone, but it has to work for you. Your productivity will increase, your stress and that feeling of scrambling will decrease, and you'll look and feel more professional. And I think those are two keys to success.

5. Comparison really does kill.

Theodore Roosevelt said, "Comparison is the thief of joy," and Teddy was right. Recently a friend and I were talking about this subject. It's difficult to look on the internet and see emails, ads, and posts by people who are doing similar things—and thinking they're doing them better.

One of the proposals you have to continually make with your business, whether starting out or just seeking out a new client, is your position. You have to declare what makes you different, which helps build your case.

This is easier on some days than others, depending on your mood or how business has been going lately. But the thing my friend and I reiterated for each other, and what I want you to hear as well, is that what makes your organization different is you. The service or product may be the same or similar to someone else, but no one can take away your individuality. YOU are what you bring to the table. Be confident in that.

(But if you want a few ideas from nonprofits and social enterprises that you can tailor to make your own, take a peek here.)

6. Without strategy, your plans have no purpose.

I'm a huge proponent of strategy, but even I lose my way. (Like, a lot.) It's just so easy to see the To Do list building and get distracted by tasks. But if you never move from small tasks to actually accomplishing your goals, you're just going to spin your wheels. And that's the opposite of progress.

This is actually a series I'm planning to do soon because it's occupied my mind during June. I can't stop thinking about it . . . likely because of this season of reflection that I'm in. And I'm grateful for it. This is a prime time for learning.

To keep your business moving forward, you need a strategy. This may be a marketing strategy, refining your products or services, growth or expansion in general, bringing on additional help, etc. There are a thousand things this could include. You'll have to decide for you. For me, it means adding to my 1) client base for revenue and 2) email list so that I can continue being of help to others through my blog and Special Features, my monthly newsletter. That means I need to make all efforts concerning those two goals a priority, and figure out how to handle everything else. This will likely mean some outsourcing. Again, scary, but good. I'll keep you posted.

Consider your strategies. Are they working? What can you to do improve them?

7. Even in "failure," show yourself some grace.

I have a confession to make. And it's a hard one for me. 

I didn't meet all my goals this year.

A year ago, when I looked forward to this time, I thought I'd be in a different place. I thought I'd have some digital products, an online course, a larger list, more income, etc.

Some of this realization has been difficult for me. As a goal-oriented person, it really is a hard confession to make. You may look at it and think it's no big deal. You may even think that yes, of course, things look different after a year. We can't predict the future. And, if it were you saying these things, I'd say that you're absolutely right.

Sure, these things might not officially be labeled "failures," but they were for me.

It's always different when it comes to ourselves, yes? I've always been my toughest critic. 

During the last year, I've had to adjust goals, timelines, and so much more. Some of these have been incredibly difficult because consistency is the pulpit from which I preach. But I know there was a good reason I made each and every one of these changes. I didn't take them lightly. I had me in mind, and I had you in mind. 

I have to continually remember that I've also had some great successes. I've helped out friends with their projects, launched my website and online presence, improved my health, and sustained myself financially, to name a few.

On the days that I remember my failures, I also have to remember my wins. Not to do so is a disservice to myself and my clients. We've done some great things together. I have to show myself some grace. I'll use the past experiences to propel myself forward.

I encourage you to do the same because the world needs our work. No one else can do it.

Here's to year two! Wishing you abundance and joy as well.

If your organization is new, did any of these surprise you? If you're a seasoned business owner, what other advice would you give?

NOT-SO-SIDE-NOTE: a HUGE thank you to everyone who has supported me over the past 12 months. I have amazing family, friends, and clients. I'm more grateful than I can say! 



PIN THIS POST FOR THE FUTURE:

Here are seven lessons that I've learned, and I think you might find them helpful as well, whether you're just starting your organization or need some additional perspective as a seasoned business owner.

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


3 Tips for Finding a Personal Mentor

Ever wish you could borrow from someone's experience? 

Would you like to bounce ideas off of someone with greater expertise?

Do you need feedback from a professional in your field?

Could you use some encouragement and support from someone who's "been there?"

3 Tips for Finding a Personal Mentor

These are the kind of perks you get by having a mentor. (Plus, so much more!)

It really doesn't matter what kind of role you fill at your organization. Anyone from the founder to the part-time assistant can benefit from a mentor, because if you care about what you do (and I know you do!), you want to do it better.

I've had the benefit of having four official mentors during my life. The first two were spiritual mentors. The third is still currently my all-around mentor. And the fourth is new. She serves as a business mentor since launching Signify was a completely new endeavor with a lot of unique, and exciting, challenges.

My guess is that one of these might be of interest to you as well. I know many of us are in Facebook Groups, signed up for online courses, and attend networking groups because we want to learn from successful people. And whether you want to entirely emulate them or just pick up a few pointers in a specific area, mentors are one of the best ways to make this happen. And guess what—the rules are up to the two of you!

I wanted to share this guest post with you because I've been deeply appreciative of having caring mentors over the years, and I've also been asked about how I found my mentors. I'd love for you to have the same opportunity, whether it comes along naturally, or you give it a little nudge.

Read My 3 Tips for Finding a Personal Mentor.

I also talk extensively about mentors here:

The Key to Your Success May Be Staring You In The Face—Literally (blog post)

How to Find a Mentor When You’re a Freelancer or Entrepreneur (interview by The Penny Hoarder)

Let me know how it goes!

PS: I use the term "personal" mentor just to define a one-on-one relationship, not the type of mentoring. It's up to you to decide!



PIN THIS POST FOR LATER:

It really doesn't matter what kind of role you fill at your organization. Anyone from the founder to the part-time assistant can benefit from a mentor, because if you care about what you do (and I know you do!), you want to do it better.

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


Marketing Plan: Is Your Mission Missing Its Map? (Free Download)

Your organization undoubtedly has a mission, but does it have a map?

Marketing Plan: Is Your Mission Missing Its Map? (Free download)

For several years, my friends and I set off each summer on what we called the Chaos Mission Trip. It was completely unplanned (hence "chaos"). We went through several weeks of training leading up to our departure date, but they were focused on personal growth and team development. Meaning, we were prepping for whatever might happen along the way. The trip itself thrived on spontaneity. Every trip was completely different because it changed depending on what direction we went in, who was on the team, those we met on the road, and what opportunities were presented to us. The goal was just to serve those we came in contact with in a way that benefited them.

In contrast, last year I visited Barcelona for the first time. This was a bucket list trip for me! And, as such, I wanted to make the most of it. It also marked my first solo international trip. I'm a planner by nature, and also an introvert. So, I scheduled myself fully each day to make sure I knocked out all the city's highlights. I booked all kinds of tours, and pushed myself outside of my comfort zone to make friends when possible. Every day was packed, and when I left, I felt like I'd accomplished almost everything I wanted to. I wasn't sure if or when I'd return to this amazing city, so I wanted the full experience. 

Both trips served a purpose, but I wouldn't recommend building your business using the chaos formula.

Sadly, that's what I see too often in organizations. Sure, it may not be quite this "chaotic," but there seems to be little strategy behind lots (and lots) of effort.

  • Social media posts go up haphazardly.

  • Emails are sporadic, at best.

  • To Do lists are determined by urgency.

  • Initiatives are based on what's been done before, or what seems best right now.

  • Goals are recycled or undefined.

  • Staffers are overworked, and always in reaction mode.

None of this sounds fun, but it may sound familiar.

However, there is one item that may help ease some of these pains. It's not a magic pill, or a miracle cure.

But it is a way to give your purpose more purpose, you mission more muscle, and your cause more concentration.

It's called a marketing plan. 

What exactly is a marketing plan?

A marketing plan is likely a term you've heard before, but may not fully understand. The beauty of this document is that it provides both a 30,000 foot view and an on-the-ground perspective. It gives shape and structure to all your efforts. It tells you which direction you should go in, and helps keep you on the path for getting there.

Basic pieces of a marketing plan:

  • Objectives and goals

  • Customer or donor research

  • Market research

  • Unique selling proposition

  • Pricing and positioning strategy

  • Distribution plan

  • Offers

  • Marketing materials and collateral

  • Promotions strategy

  • Conversion strategy

  • Partnerships and joint ventures

  • Referral strategy

  • Retention strategy

  • Financial projections

  • Key dates (Not on a lot of plans, but I personally like to include.)

So, in looking at this list, you may automatically see why you've never created a marketing plan before. I get it. Some of the terms can be confusing. And you may assume this will take a lot of time and effort—and, frankly, you'd be right. But remember that first bullet list above? The one with little strategy behind it? Marketing plans are the workaround. Wouldn't it be better to focus your efforts rather than running around exhausted, overworked, and on the path that leads to burnout?

Think about it in your own life. Meal planning can save you money on groceries because you're less likely to eat out or waste food. And running errands in a particular order often saves you travel time. Time and money often top our priority list at home, as well as at work. So, preparation and planning can go a long way to ease some of your daily concerns. They have a beautiful trickle down effect.

In essence, marketing plans are the lens you can use to focus all your organization's efforts. When a new event or initiative pops up, as they tend to do, see where it fits into your marketing plan. Can you squeeze it in? Does it require some editing, or a complete overhaul? Should it be added to the radar, or become a priority? Use these filters to determine it's place in your organization. Depending on your answers, you may want to add it, put it on hold, or scrap it entirely. Without a marketing plan, you may not be able to see the big picture objectively, and how it may alter all other aspects.

Hopefully, by now I've convinced you of the need for a marketing plan.

You may even be asking yourself how you can create one of your very own. (Stay tuned!)

And depending on your job function, you may also be wondering if a marketing plan is best for your business as a whole, an annual event, or an big initiative? The answer is yes.

How do you create a marketing plan?

First, start with one of those targets: the company as a whole, an annual event, or a large initiative. Just choose one to begin until you've practiced and refined your process. If you decide to create a marketing plan for your business as a whole, it will touch on events and initiatives, but you can go into greater detail when you write one for all of the large "buckets" at your business. 

And to make things easier for you, I've created a marketing plan template for you:

Again, this document will be important for several reasons:

  • When your team goes through it together each year, you'll be able to get, and stay, on the same page. Goals, objectives, strategy—everything is laid out right there for you all to see.

  • It'll help you plan and execute more efficiently.

  • It'll help you easily answer questions for employees, partners, contractors, and new hires.

  • It can be helpful to show your board if you need to request a larger budget next year.

  • It's great for accountability, either for yourself, your team, or your entire staff.

I've included directions in each section of the template so you know exactly how to fill it in. I'd say to set aside a few hours minimum to work on this document. Your team can build it together, or you can kick things off and then bring others in after the first draft. And because this is likely new to you, be sure to work on it in a distraction-free space. You'll need to concentrate. It should be really well-defined and detailed so that it's easier to edit or update moving forward.

Remember, it's yours, so add as much detail as you like to be helpful. You'll see how nice it is to keep all of this information in one place! You may also choose to include more detailed explanations, budgets, note responsible parties for each section, add specific deadlines, and things like that. You can also, of course, delete anything you that's not relevant to you, but I'd recommend that sparingly because both nonprofits and for-profits can benefit from this information.

One and done?

Marketing plans are living documents, and should be reviewed at least annually, unless something major occurs. They can be edited and updated as needed, which will likely be minimal changes. The heavy-lifting occurs during the first draft, which should also come as a relief.

And marking plans are fantastic for being able to see information, trends, and outlines at a glance. That's what makes it more of a reference document than a one-time task. This is long-term thinking in action! Be sure to highlight and note any important changes from one revision to the next, such as a major shift in target audience, pricing, or financial goals.

Next?

After you've logged the time creating this mammoth, you should be able to see how a marketing plan will direct your organization's efforts. It should give you both short-term and long-term perspective.

Now, your mission has a map. The path has been laid out, and all you have to do is walk it. It's not always easy, but a marketing plan goes a long way to making it more simple.

Next week, we'll talk about what this looks like in action on a daily basis. I'll show you how I used five different marketing plans at my previous job to detail my To Do list. 

In the meantime, check out other recent posts for "Marketing May" where I discuss trends and strategies, as well as marketing 101.

And if you are interested in a marketing plan, but just can't find the time to create one on your own, this is a service I provide. I'd be happy to work alongside you in creating your map. Alternatively, learn the five things to stop doing this week, which will give you more time and energy to work on your marketing and communications.



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Your organization undoubtedly has a mission, but does it have a map?

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.