And So It Begins...

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Well, hi there! Thanks for reading my very first post! To kick things off, I just wanted to share a little about me and why I decided to create Signify. Let’s consider this a get to know you kind of thing—like a first date, but way less awkward.

I’m Kristi Porter, the founder of Signify. I’ve been a professional writer for 13 years, which includes both full-time and freelance work. I’ve written for the hospitality industry (primarily restaurants), lifestyle profiles, churches and ministries, an environmental foundation, a Christian events and curriculum company, a footware retailer, a skincare company and spa, a Christian event planner magazine, a frozen yogurt company, and a few others—and that was all before Signify! I think good writing translates across just about any industry, so I took advantage of most every opportunity that came to me.

Through those varied experiences, I realized that my most fulfilling work came from collaborating with cause-focused organizations. That is, for- and non-profit companies that began with, or centered, on a social mission. (If you need some examples, take a look at my stellar clients.) Over the years, I’ve had the privilege of working with a number of them, and often, it began with friends.

I am lucky to have a number of friends who started nonprofits, social justice organizations and social enterprises. And in learning from them and others like them, I kept coming back to the same conclusions. First, most all of them got into their profession because they had a heart for the work, and were fantastic at their mission, but few had any real marketing and communications training. Second, because many of them were small, they couldn’t afford to hire someone like me permanently, but they could often find the funds for project work. Third, there were a lot more businesses out there like them.

So, when I began thinking about leaving my full-time position as an Event Marketing Director, all of these thoughts kept running through my mind.

I loved what my friends were doing.

I wanted to help.

I had the skills to do so.

And Signify was born. (Ok, more or less born. This took months to flesh out!) But my friends were my inspiration, as has been true so many times in my life, and these were the types of companies that I wanted to succeed so others would support them too.

I chose the name Signify after months of agonizing. I love single words with multiple meanings, so I did a lot of brainstorming, stream-of-conscious writing and looked up about a thousand words on thesaurus.com. I liked Signify right away, but still sat with it for a couple of weeks before telling anyone. This is so much easier when it’s not your own company, am I right?

SIGNIFY MEANS TO MAKE KNOWN, TO SYMBOLIZE, AND TO BE IMPORTANT.

I didn’t want to just name the company after myself, which is totally fine, but I wanted it to represent more of the synergy between myself and my clients, and the community of do-good organizations everywhere who are championing a purpose and mission to make things better. So, I felt Signify did that . . . all in one little word.

One final note is that I especially love small businesses. I’ve worked in a number of them. They’re scrappy, interested in learning, and teach employees a variety of skills instead of just focusing on one. They’re budding with potential, and often just need some knowledge and a nudge in the right direction. Now, don’t get me wrong, if you’re huge and have piles of money to throw at someone, I’m your girl! But I try to remain reasonably priced and accessible so I don’t leave the little guys behind. They got me to where I am!

Ok, so that’s a bit about me and Signify! Questions? Ask me in the comments, and I’ll do my best to answer. You can also read a few fun facts over on my About page.

If you’re a cause-focused organization, and you’d like to work together, hop on over to my Contact page and shoot me a message! And you’re also more than welcome to join our Facebook Group where you can connect and learn from like-minded do-gooders. I want to help you FOCUS your message AND SHINE in the world!

PS: A big shout-out to my inspiration: Katrell, Latasha, Eryn, Anne, Jeff, Patti, Holly, Nelli, Mark, Meier...and the others I’ve undoubtedly forgotten (So sorry)! You are amazing, and the world is a better place because of your work—and so am I!


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And So It Begins / Signify